SBA Hosts Third Annual Free Craftrepreneur Workshop

Local Experts Help Hobbyists Spring into Small Business Ownership
Release Date: 
Friday, March 22, 2019
Release Number: 
PGH19-14
Advisory Date: 
Friday, March 22, 2019
Advisory Number: 
PGH19-14
Contact: 
Pittsburgh District Office

SBA Hosts Third Annual Free Craftrepreneur Workshop

Local Experts Help Hobbyists Spring into Small Business Ownership

 

WHAT:  Spring Your Craft into a Business

WHEN:  March 28, from 10:00 a.m. to noon, free craft fair to follow

WHERE:  Thriftique, 125 51st Street, Pittsburgh, PA  15201

HOW:  Register by contacting the Center at 412-421-4400

PITTSBURGH – Tea connoisseur Melissa Vertosick daily sipped her aromatic beverage hoping to reap its health benefits. Vertosick soon realized with some tea leaves, herbs and creativity, she actually could produce a healthier and more body-beneficial product.

After 18 months of numerous taste tests coupled with developing a business plan, Vertosick launched her small company, Leaf & Twig, at a vendor’s market in 2016. Her tea and its following boiled over with success. So much so, that she soon began landing wholesale agreements while selling her product online too.

Vertosick will be joined by artisan Christine Fillar of The Gourd Room at The U.S. Small Business Administration’s (SBA) Third Annual Craftrepreneur Workshop.

“As an entrepreneur and crafter, I can assure attendees that consumers truly want that special, one-of-a-kind gift or experience,” explained SBA Pittsburgh District Director Dr. Kelly Hunt. “Turning a passion, like tea or repurposed, decorative gourds, into a business is a way to earn extra money and the potential is endless.”

Vertosick will discuss starting her brand; online sales; wholesale/client relationships; and building a presence through social media. Fillar, an attendee at SBA’s inaugural workshop, will address booth marketing strategies and craft fair locater sites. In just one year, Fillar more than doubled her presence – increasing from 20 to 45 shows coupled with almost equal sales growth.

“This is a popular seminar because it’s not only extremely informative but we add that craft fair enabling everyone to talk, network and shop,” said Becky Abrams, director, Center for Women.

Anne Flynn Schlicht of SBA’s award-winning women’s business center, located at Chatham University, will be sharing information on its services, to include: free, one-on-one counseling available to all attendees.

###