COVID-19 relief options and additional resources

SBA Funds Wisconsin Women’s Business Initiative Corp.’s New Southwestern Wisconsin Office

SBA’s Largest Expansion of Women’s Business Centers Nationwide in 30 Years includes WWBIC’s Sixth Location
Release Date: 
Wednesday, January 6, 2021
Release Number: 
Shirah Apple/

LA CROSSE – The Wisconsin Women’s Business Initiative Corp. (WWBIC) has received new funding from the U.S. Small Business Administration to open its sixth SBA Women’s Business Center in Wisconsin. The city of La Crosse will host the new center, which will support entrepreneurs in southwestern Wisconsin. This is one of 20 new Women’s Business Centers funded throughout the U.S. to serve urban, rural, and underserved communities, representing the largest single expansion of WBCs across America in the SBA’s 30-year tenure. 

“Over the past several months, we have seen Women’s Business Centers provide aid to our nation’s innovative and determined entrepreneurs, allowing countless small business owners to pivot with confidence to stay afloat during the pandemic,” said SBA Administrator Jovita Carranza. “Expanding the WBC program is part of this Administration’s longstanding commitment to the success of female entrepreneurs and women-owned small businesses.  Adding these new Women’s Business Centers to the already existing network of centers across America will boost timely resources to our nation’s female economic drivers, providing them with local training and counseling.” 

SBA’s Wisconsin District Director Eric Ness congratulated WWBIC, adding, “WWBIC has proved its ability to effectively serve Wisconsin’s women and underserved entrepreneurs since its founding in 1987, and has been a vital partner in guiding small business owners through the pandemic. We look forward to supporting their outreach to small business owners in this new area.”  

WWBIC’s Chief Visionary Officer Wendy Baumann responded, “WWBIC is thrilled with advancing more in-depth business and financial training support in Wisconsin’s southwestern region.” Contacts for southwestern entrepreneurs include Wendy Baumann,; Makeba Butler,; and Heather Lux, An office opening will be announced later.  

SBA’s WBCs are a national network of 136 centers that offer one-on-one counseling, training, networking, workshops, technical assistance and mentoring to women entrepreneurs on numerous business development topics, including business startup, financial management, marketing and procurement. 

In addition to opening these 20 new WBCs, SBA will launch Ascent, a free digital e-learning platform geared to help women entrepreneurs grow and expand their businesses. A live webinar is scheduled for Thursday, Jan. 7, 2021, at 12 p.m. CT. Register here

Find the full list of 20 new WBC’s around the country here.  


To learn more about SBA’s programs and services for women entrepreneurs, visit and to find other WBCs and SBA resources, visit



About the U.S. Small Business Administration 

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit