Successful businesses combine the owner’s talents with the community that the business serves. Eddie Vega, president of EZ Spanish Media, uses his musical talent, sales, and communication skills to run a variety of business ventures that include two Spanish language radio stations and an events center in Northwest Arkansas.
The radio stations, known collectively as La Zeta, are 106.3 FM in Little Rock and 95.7 FM in Northwest Arkansas. Operating with the popular Mexican Regional format, these stations serve the growing Latino market in Arkansas. The best of Hispanic talent is also featured at his Springdale Civic Center, an events venue in the heart of the community.
Eddie attributes his success to his sales ability and his determination. “I always believed in what I was doing,” he said. “I wanted to serve the Hispanic community by delivering good music, sports, and updates on current events.”
Eddie knew that challenges are a part of small business ownership, and said his greatest challenge was being able to get financing for his first FM station. “It took me over three years to get a loan,” he said. “It was hard to get a loan for only one station.”
His determination paid off with help from SBA’s 7(a) guaranty loan program. Working with the Arkansas Small Business and Technology Development Center and with support from Legacy National Bank, a local SBA lender, Eddie set up La Zeta.
Being involved in the community is very important to Eddie. The Arkansas ACLU has honored him as Humanitarian of the Year. And in 2008, Arkansas Business named him as one of the “40 Under 40” outstanding business people in Arkansas.
Eddie considers his work with Arkansas Children’s Hospital to be one of his most important activities. He has been doing annual fundraising radiothons for the hospital bringing a cumulative total of $1,300,000.00 for the past six years.
Eddie also makes time for hobbies. Visitors to Eddie’s office in the Springdale Civic Center can view his collection of Elvis Presley memorabilia.