Successful businesses combine the owner’s talents with the community that the business serves. Eddie Vega, president of EZ Spanish Media, uses his musical talent, sales, and communication skills to run a variety of business ventures that include two Spanish language radio stations and an events center in Northwest Arkansas.
The radio stations, known collectively as La Zeta, are 106.3 FM in Little Rock and 95.7 FM in Northwest Arkansas. Operating with the popular Mexican Regional format, these stations serve the growing Latino market in Arkansas. The best of Hispanic talent is also featured at his Springdale Civic Center, an events venue in the heart of the community.
Eddie attributes his success to his sales ability and his determination. “I always believed in what I was doing,” he said. “I wanted to serve the Hispanic community by delivering good music, sports, and updates on current events.”
Eddie knew that challenges are a part of small business... Read More