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Arkansas Company Goes Green as it “Paves the Way”

Arkansas Company Goes Green as it “Paves the Way”


Martha Moore owner of SealTite in Mulberry Arkansas



Martha Moore began her construction career in her father’s asphalt paving company, but has since paved a new path as the owner and president of SealTite of Arklahoma, LLC, based in Mulberry, Arkansas. During her journey, she saw a tremendous opportunity to steer away from asphalt maintenance products using traditional materials because of the health concerns.

In 2012, Moore started SealTite and made the strategic decision to go “Green” for her customers. The company produces an environmentally-friendly sealcoat for driveways and parking lots—versus sealcoat that employs coal tar, a material linked by the CDC to an increased risk of various cancers. 

Moore realized the need to dive into all aspects of managing her business and turned to the U.S. Small Business Administration (SBA). Since then, she has completed the SBA’s Emerging Leader’s training program that helps businesses expand, used SCORE mentors to help improve her business planning and operations, and has taken classes provided by SBA Resource Partners.

Over the last several years, SealTite has grown from just Martha to a full- and part-time staff of seven. She has purchased a 16-acre facility that includes offices, a showroom, and work area, and has experienced a 1,500 percent growth in revenue, from $25k to an average of $400k annually.

“The SBA has been my best friend. When you have a dream of starting a small business, you have very limited budget to deal with,” said Moore. “But what I found (and I’ve never been let down by) is that I can go to my rep at the SBA office and tell them what is going on with me. If I need help with job costing, merchandizing, advertising, whatever you can think of for a small business, you can get that help through the SBA.”

Note: This article and the accompanying photograph do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity.

Company Name: 
SealTite of Arklahoma, LLC
Mulberry, Arkansas