Twenty years ago, in the back of a small garage in Marin County, CA, Helen Russell and Brooke McDonnell were working on a big idea. Brooke had pawned her mother’s wedding ring to buy a small Italian coffee roaster, and Helen was fine-tuning a marketing plan for their new wholesale coffee roasting company. Brooke held a creative vision, and Helen distilled it into a business plan. Together, they were about to launch Equator Coffees & Teas, one of the first coffee projects of its kind. Eventually, it would grow into something larger than they’d ever imagined. But first, they had to start small.
The idea came to Brooke and Helen when they were still flipping houses in the Northeast. “We were sitting in front of a Starbucks in Portland. Brooke was having an espresso and I was having my mocha, and she was describing all the nuances of what she was drinking. I said ‘I love business, you love coffee. Let’s do this.’ So we wrote a business plan for a café; we drove down to San... Read More