In 2012, China passed another impressive benchmark – it became the largest importer of food and beverage products in the world surpassing the US market. That’s good news for US food companies and the US balance of trade, and it’s also good news for many US export companies. Often overlooked in such statistics is the key role that US export brokers play as the middleman in navigating and linking US food producers to the Asian appetite for safe, high-quality, US-made food products.
One such trader is CAS InterGlobal, LLC, a small startup business based in Pleasanton, California, led by Sammie Xiao. Xiao had witnessed the growing demand for US food products while working for a major US trading company and handling Asian accounts for nearly a decade. In 2013, she pulled together a team, invested some capital, and started her own trading operation, signing up a network of US food makers to begin selling everything from cookies, chips, and cereal to bottled water and dried... Read More