The atmosphere at Cheryl Ristow’s Bohocherie boutique in Redlands, California is laid back, comfortable, and fun. There’s a big purple velvet sofa where you can sit to try on a pair of boots, or just take everything in while you enjoy a cup of coffee. Racks of versatile, boho-chic clothing in sizes from small to 5X beg to be tried on and taken home. Fair trade pieces share space with fringe, and signage was created by local artists, whose work is also for sale in the shop.
“I knew what kind of store I wanted,” Cheryl said. “Although for most of my career I was with the San Bernardino District Attorney’s office as an investigating technician, I worked briefly in boutique clothing stores. I had some idea of the kind of work it takes to make it in retail. I thought, ‘If I can work this hard for someone else, I can work for myself and build the kind of business I want.’”
Once she decided to start a business, Cheryl began looking for information, help, and resources to... Read More