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Award-winning Technical Direction and Design Coordination Company has Helped Produce Events Around the World

Greg and Julie Christy accepting award

Gregory Christy and Julie Christy are Co-Founders of Brite Ideas By Greg Christy, Inc. and founded the award winning technical production company in 1989.  Gregory Christy, a Theatrical Lighting Design graduate of California State University, Fullerton, launched the company in Irvine almost 30 years ago.  The company’s offices and warehouse, currently located in Rancho Santa Margarita, were purchased in 2014 with an SBA 504 loan funded by Capital Bank and Enterprise Funding Corporation.  With Julie running the business end of things, Gregory is free to unleash his creativity, represent the company publicly, and be the firm’s top salesman. 

Brite Ideas’ production team travels to destinations and venues across the globe throughout the year.  The company’s scope of services include technical direction and design coordination; concept and idea development; theatrical and broadcast quality lighting, audio, and staging; show direction, and much more.  Christy’s design credits are all encompassing including:  NFL Super Bowls for over fifteen years; broadcast lighting for the dedication ceremony of the Nixon Presidential Library; grand opening of the Venetian Resort in Las Vegas; and technical director for Maroon 5, Sir Elton John, and the Black Eyed Peas. 

Brite Ideas has earned numerous awards for its projects, one of which was for the opening of the Broad Contemporary Art Museum at the Los Angeles County Museum of Art.  The event included flying stages with live performers, 70,000 lbs. of chandeliers flying over guest’s heads, and one of the largest Kabuki drops ever attempted.

Christy didn’t set out to be an entrepreneur in the beginning.  After the sound company he worked for went out of business, he found himself out of a job and said to his wife, “Let’s just go out and do it.”  And so, Brite Ideas was born.  The firms’ first major event-lighting request was from the Irvine Company, who asked if Christy could light a tent.  He responded that he could, even though he had never lit a tent before.   

Following the September 11th attacks, Brite Ideas weathered the decrease in and cancellation of events and conferences.  The firm’s employees voted to opt out of possible overtime earned and to reduce overhead spending.  Slowly, the phone started ringing again with requests for bids from clients throughout the world.  Gregory and Julie’s proudest achievement is giving Brite Ideas’ 32 employees an exciting and fulfilling job. 

Company Name: 
Brite Ideas
Location: 
Rancho Santa Margarita