From DJ Company to Full Service Event Planning Company with Assistance of SBA Financing

As a very popular teenage DJ, Kristopher Plourde began his entrepreneurial path by founding N-Effect in 1993. Through the years, he gained clients, continually reinvested in equipment for the business and incorporated in 2002. At that time N-Effect was serving primarily high schools throughout Southern California by providing a safe prom experience for thousands of teenagers.  N-Effect today has grown to a full service event planning company focusing on entertainment production, lighting design and event rentals incorporating advanced technologies including laser light shows, lighting production and other various special effects which produces over 400 large events a year and has organized nearly 10,000 events since inception. 

N-Effect experienced dramatic growth in 2016 when Plourde opened [AV] Irvine by acquiring land, designing and constructing a 25,000 square foot state-of-the art venue with the assistance of SBA’s 504 loan program.  [AV] Irvine allowed him opportunities to cross-sell event design and increase production capabilities by serving new markets such as corporate events, social and civic events, galas and weddings. A second SBA 504 loan was used to obtain an additional 12,000 square foot building for corporate office space and storage. 

The use of light, color and motion create unforgettable theatrical and stage effects and a loyal base of customers including large multi-nationals, national corporate brands, concert promoters and major television award shows. Primarily serving Orange County, the company also produces events nationally and worldwide by designing tradeshow booths, tours and events to Fortune 500 companies.  Revenue has grown since 2014 by 100% and staffing has increased from ten to 60 employees.  By diversifying services and adding new year round events outside of the high school events, Plourde has done his best to recession-proof the business and manage growth no matter what the economic climate is.  By continually “thinking outside the box” and capitalizing on opportunities he has succeeded in growing the brand and expanding the company.

Company Name: 
N-Effect - [AV] Irvine
Irvine, California