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Grassroots Ice Cream – Artisanal Ice Cream

Grassroots Ice Cream – Artisanal Ice Cream

An SBA Woman-owned Small Business is presented this award for developing a growing business, with evidence of a three-year success in sales and profits, increased jobs, developed an innovative product and demonstrate potential.

Grassroots Ice Cream is an artisan ice cream shop in Granby, CT. They custom make ice cream for several well know area restaurants.  Eliza Florian opened her business in 2013, the first season they bought ice cream from a local vendor.  In the second year she decided to build out a creamery so that they could make their own product instead of buying which expanded the creativity and control.  They had to hire more employees to handle the customer service.  Customer base became more loyal and excited about the product.  Thus began customer excitement and strong sales. 

 Eliza has received SBA counseling assistance through SCORE mentors Charlie Peake and Mark Cutler.  Fast forward to the business now and she’s created nineteen jobs and has continued to expand.  This ice cream shop has become a destination spot serving some of the most unique handmade ice cream flavors in New England. 

The name Grassroots originated from a tragedy Eliza and her husband faced in losing their 2 year old son to an un-diagnosed disease Adrenoleukodystrophy, due to this they created a bill that screens newborns that was passed into legislation in the State of Connecticut.   Their grief and loss have helped shape and motivate Eliza to create a positive business culture for her employees where customers are warmly welcomed. They have a unique product and very enthusiastic customers that eagerly await the newest ice cream creations and yearly T-shirt design.

Customers are known to wait in line before the shop opens so that they are sure to get a taste of a debut flavor.  This ice cream shop is Eliza’s passion and a place of joy for Eliza to put her extra mothering energy into. Eliza currently employs 21 people on both a full and part-time basis. 

Company Name: 
Grassroots Ice Cream
Granby, CT