Like millions of other business people in 2009, Heather Conley found herself fielding the brunt of the Great Recession. As a corporate operation professional at Stanley Works, in New Britain, Connecticut for five years and another 20 in the marketing field, Conley was hit with the news of an impending layoff. Viewing this as a chance for career reset, she reactivated a long-held desire to work for herself, skipped the usual panic, and handled the would–be crisis with a strategic plan, and unconventional implementation.
A hint about her future surfaced after befriending a freelance commercial photographer, whom she had met at Stanley, when they collaborated on a photo shoot. She was attracted by his creative experience and the variety of his work. Conley, a photography enthusiast, hooked since getting her first point and shoot camera in 2005, began wondering if she could convert her hobby into a freelance career.
Shortly after their initial conversation,... Read More