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From Self-Starter to Emmy Winner
Jacksonville, FLA.- Jorge Brunet-García, President of Brunet-García Advertising (BGA), along with his wife, Diane started the company in 2003 with a personal investment of $25,000. The company has since grown to a $3.7 million dollar operation, due in part to the U.S. Small Business Administration’s (SBA) 8(a) Business Development program. BGA set out to distinguish itself as a firm that serves the needs of government, non-profits, and private sector clients in reaching multilingual/multicultural markets. The company's core experience is in brand development and brand launches, marketing communications for social change, and public outreach in the areas of health, transportation, education, and the arts.
Brunet-García immigrated to the United States from Cuba when he was 10 years old. His family came to live in Miami, but quickly relocated to Puerto Rico, where he started his 40+ year career in advertising. He later moved on to the Atlanta market, and eventually made his way to Jacksonville, Florida, to work for a well-known local advertising agency.
Brunet-García’s vast experience and knowledge about the advertising industry taught him that relationship-building was critical for solid business growth. His business model is based on building successful long-term relationships. The partners launched their agency with three clients — Interline Brands, The Jacksonville Museum of Modern Art, and FDOT's "Click it or Ticket". A year later, they bid and won the account for the Florida Department of Health "SHOTS" (State Health Online Tracking System) immunization registry.
The Florida SHOTS assignment centered around convincing and encouraging health professionals throughout the state of Florida to sign up for the statewide immunization registry to ensure that all their patient vaccines were stored in a centralized electronic database, readily available to the doctors and the parents of the children whose shots were recorded. When the program started in 2003, there was less than 5% participation by healthcare providers statewide. Today, there is over 95% participation by physicians, and BGA continues to work with the State of Florida on education and training materials for the SHOTS registry.
In 2011, BGA became an 8(a) certified firm through the SBA. The 8(a) Business Development Program is a business assistance program for small disadvantaged businesses, designed to help them compete in the federal contracting arena. The 8(a) Program offers a broad scope of assistance to firms that are owned and controlled at least 51% by socially and economically disadvantaged individuals. Visit the SBA website for more information on the 8(a) Business Development program.
The company's first task order in the federal contracting arena was with the U.S. Fire Administration, a division of the Federal Emergency Management Agency (FEMA) for approximately $30,000. The digital pre-roll campaign was aimed at English- and Spanish-speaking seniors in Florida and Tennessee to urge them to stay fire-safe in their homes while cooking. Once that task order was successfully fulfilled, BGA was awarded another 8(a) requirement valued at $350,000 for integrated public outreach strategies and materials, and successfully renewed the following year.
Then, after intensely marketing itself to the Department of Health and Human Services (HHS), and steadily winning marketing communications assignments from various health-related federal agencies, last October BGA was awarded a 10-year, $100 million Blanket Purchase Agreement from the Centers for Disease Control (CDC) in Atlanta. The agreement states that Brunet-García Advertising is one of 16 firms, and only 6 small businesses, who can compete for health communications task orders during the 10-year period, up to a ceiling of $100 million for each firm. The first task order was released for competitive bids by CDC early in 2016, and BGA was awarded the assignment at the end of February.
Brunet-García gives back to the community by donating multilingual brand and communications materials to various non-profits in the human services, arts and education sectors, with its principals also taking active board leadership roles. A culture of community support and participation has also been fostered and encouraged among the BGA staff, which has grown from 3 employees in 2003 to 20 full-time employees today, and 7 full-time contractors.
In December of 2012, BGA produced, free of charge, a television public service announcement for the Group M.A.D D.A.D.S Jacksonville following a series of murders. The campaign was picked up by the National office of M.A.D D.A.D.S., and has received 12 Emmy® Awards and numerous other advertising awards.
In addition, to the Emmy® awards, BGA has been recognized with regional and national American Advertising Federation ADDY® awards and numerous Telly awards. The agency has also been recognized by The One Show, London International Competition, Felicity International Graphic Competition, Comunitas Award and many others.
Jorge Brunet-García, President/CEO of Brunet-García Advertising may be reached at (904)346-1977 or through email email@example.com. The company is headquartered at 1510 Hendricks Ave, Jacksonville, FL 32207, and recently opened an office in the midtown area of Atlanta. The company website is www.brunetgarcia.com.