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South Florida District Office | Leadership Biographies

Jonel Hein, Deputy District Director


Deputy District Director for the South Florida District of the U.S. Small Business Administration

Jonel Hein is Deputy District Director for the SBA’s South Florida District Office. 

In her position, Mrs. Hein oversees the delivery of agency programs such as financial assistance, management counseling and business development throughout the South Florida area.   She is responsible for the daily operation of the District office in Miami and two Alternate Work Sites in Tampa, Florida and Ft. Pierce, Florida.   

Her focus is on building and maintaining a viable network of collaborative partnerships with small business stakeholders and serving as a local resource and representing the SBA at significant engagements.  Additionally, her responsibilities include advancing the SBA brand recognition through SBA initiatives, MOU’s and Strategic Partner Alliances.  The South Florida District office services more than 1.7 million small businesses throughout the South Florida area which encompasses the 24 counties Southeast and Southwest of Orlando.

Mrs. Hein has been with the SBA for 26 years; serving as a Loan Officer for over 6 years.  Prior to her civil service, she worked in consumer lending with several banks in Florida and Washington State for 4 years.

She provides information on the Agency’s four core programs:  Counseling & Technical Assistance, Guaranteed Loan Program, Government Contracting Certification Programs and Disaster Assistance.

Mrs. Hein earned her Associates Degree from Miami-Dade Community College in Business Administration in 1999. 

Mrs. Hein is married and has four children.