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SBA Helps Makeup Artist Create Something Beautiful

SBA Helps Makeup Artist Create Something Beautiful


Eva Bunkley, a two-time Emmy award-winning makeup artist and serial entrepreneur, developed the idea for the Makeup Bullet while doing makeup for local news in Atlanta and nationally-syndicated shows in New York. The Bullet is a makeup applicator sponge that fits snugly on the tip of a finger while providing smooth, precise coverage. Since launching the Bullet, Eva has seen sales growth of more than 2000 percent. 

Sadly, this innovative tool almost never became a reality. Eva, like many other entrepreneurs, received bad advice, discouraging her to pursue developing her idea. After a seven year hiatus, Eva approached the Small Business Development Center at Georgia State University and received the encouragement and expertise needed to make her dream a reality. “They were so encouraging and made me confident about the decision to launch the Bullet,” she proudly exclaims. 

After her consultations, Eva not only found and retained a manufacturer; she also patented the product and began selling her product online. Even though the product was getting rave reviews from customers, bloggers, makeup professionals and reviewers, she wanted to move it into the mainstream. It wasn’t until she visited the ACE Women’s Business Center in Norcross did she get that final push she needed. 

After entering a 90-second pitch completion, on a whim, Eva finished in second place, but won the confidence to pursue the major distributors that would make her product a household name. As a result of her hard work and counseling, the Makeup Bullet is now being sold in several national major retail outlets. 

Eva acknowledges that her success has not come easy and would not have happened without the assistance of the SBA-backed resource partners. “I don’t have a formal board yet, but if I did these are the people that I would want”