Hawaiian Fresh Products is a distributor of fresh Big Island papaya, packing and shipping the Rainbow and Kapoho Solo varieties of the fruit under nine different brands to destinations in Japan and the mainland U.S. Toshihisa Aoki, an immigrant from Japan, worked diligently to meet multiple challenges such as the GMO controversy, natural disasters with Hurricane Iselle and the Pahoa Lava Flow, and volatile freight costs. The savvy president has diversified, adding privately branded Kona coffee, ginger, and sweet potatoes to his export list.
In 2016, Toshihisa Aoki, representing Hawaii Fresh Products Inc., won SBA Small Business Exporter of the Year for the State of Hawaii. Nominated by Greg Ayau, Bank of Hawaii.
Pictured: Toshihisa Aoki.