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Exporting SUP (Stand Up Paradise)

Robert Stehlik, Blue Planet Surf Gear LLC, 2015 Small Business Exporter of the Year - State of Hawaii

Blue Planet Surf Gear LLC was found in 1993 by Robert Stehlik as a clothing line selling to customers in Hawaii and Japan. Starting with apparel sales at the Aloha Stadium Swap Meet, the company debuted its first store in Maui in 1995, followed by a second location at Aloha Tower Marketplace, and a third on Kapahulu Avenue. The Ward Avenue shop opened in 2010 and marked a change in the small business’ strategic direction to focus on the manufacturing and sale of surfboards and stand up paddle boards. Now recognized as the stand up paddle board headquarters for locals and tourists alike, Blue Planet Surf provides rentals lessons, clinics and repairs, and generates revenues that have increased 57% since 2013.

In 2015, representing Blue Planet Surf Gear LLC, Robert Shelik won Small Business Exporter for the State of Hawaii. Nominated by Anne Blasque and Jared Kashiwabara, Bank of Hawaii.

Pictured: Robert Stehlik.

Company Name: 
Blue Planet Surf Gear LLC
Location: 
Honolulu, HI