Southern Illinois-based Competitive Range Solutions started in 2011 as an information technology commodity-based business. Owner Noah Vasquez focused on leveraging relationships to make hardware and software sales. Revenue was coming in, but the company’s margins weren’t great. Vasquez knew that something needed to change.
“Our business model did not support sustained growth objectives,” he said. “We weren’t doing anything groundbreaking; we did what we could with what we had, but it simply wasn’t enough.”
The solution: move the company into value-added technology solutions and support services. After becoming certified in 2013 in the Small Business Administration’s 8(a) Business Development Program, which offers assistance to firms owned by socially and economically disadvantaged individuals, CRS diversified its revenue portfolio and embraced a more sustainable business model. Turning down business opportunities was at times painful for the company, Vasquez says, but... Read More