Paul Saunders, owner of ExceptionalSheets.com, chose the e-commerce business model to sell luxury bed and bath linens. By using the internet, he takes the product to the buyer rather than trying to bring the buyer to the product.
This is Saunders second successful venture in e-commerce. He started his first e-commerce business in South Texas when he was an active-duty Marine. There he approached a local pro-golf shop about selling their stagnant merchandise for a percentage of the e-commerce sales. His success with this venture encouraged him to continue to pursue e-commerce opportunities. In 2009, Saunders launched ExceptionalSheets.com in a garage in Evansville, IN using the same e-commerce strategy.
In preparation for a planned expansion of ExceptionalSheets.com, Saunders sought counsel from the U.S. Small Business Administration (SBA). Saunders received comprehensive guidance to help him plan the growth of his business through SBA's resource partner, the Southwest... Read More