Woman-Owned Business Builds Success by Leveraging Relationships

Joyce Green is the owner/operator of two small businesses in central Kentucky, Jordan Hill Farm, a corporate retreat and special occasion event venue, and Karizma, LLC, a full-service hair salon and spa. 

Joyce grew up near Chicago and later started a hair salon in Northern Virginia, which she operated for 25 years.  Yearning for a less hectic pace, Joyce decided to sell the salon and move to a smaller community.  Having no master plan, Joyce and her husband visited Kentucky in 2006, fell in love with the beauty of the Bluegrass region of the state and purchased a historic farmhouse with 85 acres of land near Richmond.  Part of the house was an 1800’s era log cabin that had been enlarged over time to over 4,500 square feet.  The original log home, fireplace and stairwell remain today.

Joyce met Michael Rodriguez, Director of the Eastern Kentucky University SBDC in Richmond, shortly after her move.  She opened Karizma on her farm in 2007.  While her first customers were neighbors and friends, Joyce now has patrons from across the region.  “Sometimes a client brings a spouse, who sits in a chair in front of the salon with a laptop and enjoys the peace and tranquility.  Others combine a visit for salon services with a stress-reducing walk around the property, taking in all its natural beauty including the rolling hills and nearby spring,” said Joyce. 

Rodriguez helped Joyce develop a new business concept, Jordan Hill Farm, which opened on that same property in 2012.  Marketed as, “a countryside venue for business and special events,” Joyce emphasizes that this is not a bed and breakfast.  They have had numerous business events and retreats already, and they can host weddings and other special occasions.  “I love this land, and just want to share it with others,” she said.

Joyce does not have any employees, but believes that her companies are intertwined with many other small businesses in the area.  Seeing a need for support and networking for women business owners, Joyce and other women business owners recently launched Business Babes Society, which provides networking opportunities and promotion of women-owned businesses in the region.  Their vision is to increase membership across the state first, then go nationwide.  Business Babes Society is also raising funds to provide scholarships to deserving young women who want to study business at post-secondary institutions in Kentucky.

Joyce was recently voted President of Business Babes Society and recognized as the 2013 SBA Kentucky Woman Small Business Advocate of the Year for her service to women business owners.  Asked how she is able to find the energy to operate two businesses and nurture so many strong relationships with other women business owners, Joyce said that her secret is to “Enjoy the journey as much as the destination.”

Learn more information on the loan programs, counseling services and other small business services offered by SBA from your lender, the SBA website, the Kentucky Small Business Development Center (SBDC), the Kentucky SCORE Chapters or the Kentucky Women’s Business Center.