Situation:
Executive Transportation provides premium business class limousine and luxury car services to customers across the country. It also manages holiday tours, weddings, etc. Owner Gus Ortis explained that, “COVID hit us pretty hard. We are a luxury service and that is the first thing to go. Plus corporate travel was really limited at the time of extreme uncertainty.”
With revenues down significantly, the company went from growing and profitable to being in trouble almost overnight. The drop from 100 reservations a day to 10 during the worst of the crisis forced them to lay off 33 of their staff of 44.
Solution:
To help weather the storm, Ortis reached out for help from the SBA. He received funding from the Payroll Protection Program and used the knowledge and connections he acquired from SBA’s Emerging Leaders Program in 2019. Importantly, Ortis created a culture in his company where staff feel heard and are empowered to create meaningful and... Read More