Juan Ramirez is founder and president of Minneapolis-based Grupo Avance, a business that helps companies expand sales into Mexico, Latin America and U.S. Hispanic markets. A native of Mexico, Ramirez studied business and marketing at the Universidad Vercruzana in Mexico and at Miami University and the University of Minnesota's Carlson School of Management. Prior to starting Grupo Avance, he worked at IBM, GE and other technology consulting firms as a sales and marketing executive.
Grupo Avance works with companies that want to export to Mexico and Latin America, but are unsure of the rules and regulations they may encounter in the target market country. The firm helps clients overcome language barriers and cultural issues, and can identify Mexican and Latin America suppliers. Market analysis, and customization of products and services to meet the specific needs and preferences of Mexican and Latin American markets are additional services offered.
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