When you find an untapped niche, a hobby can quickly grow into a profitable enterprise. That’s what owner Nicki Pierce learned when she created Hooked on Ornaments. The company sells Hallmark ornaments on the secondary market through its e-commerce site. Hooked on Ornaments specializes in discontinued, retired and collectible ornaments.
Ms. Pierce began her enterprise as a home-based business. However, due to her hard work, rapid growth ensued and she decided to move into a commercial space to accommodate her ever enlarging stock. As the company’s growth continued, Ms. Pierce purchased her own building. Hooked on Ornaments now occupies a 9,000 square foot building which includes an office, the warehouse and a shipping facility.
As a savvy e-commerce business owner, Ms. Pierce strives to keep up with market and technology changes.
“Always be looking for a better, more customer-friendly, and profitable way to do things,” said... Read More