Hicks-Carter-Hicks—Business Consultants Extraordinaire

There are many trite but true expressions about dealing with adverse situations—“When life gives you lemons, make lemonade,” “When the going gets tough, the tough get going,” “A diamond was once a lump of coal that was put under pressure,” and “Necessity is the mother of invention,” are a few that spring to mind. Many famous people have quotes on adversity—you can find web sites devoted to these quotes. Gloria Carter-Hicks of Hicks-Carter-Hicks, LLC, (H-C-H) exemplifies the best of these expressions. Driven, passionate, dedicated, and honorable could all be used to describe the owner, CEO, and president of this management consulting firm. She started her own business in 1999 when the company for which she was working transferred her job function to Chicago. St. Louis was home and she wanted to stay so she made her lemonade from that lemon. At that point, she had 16 years of experience in business—sales, operations, and human resources experience in retail, food service, financial services, and she even worked in city government. Carter-Hicks grew up with parents who owned a small grocery store, so she learned how to be a small business owner from them. If Carter-Hicks doesn’t know an industry or job herself, she knows someone who does.

While her firm offers services in training, management consulting, executive coaching, and surveying employees, she has a special affinity and love for diversity management and inclusion training.  In her “free time” she serves on the Minority Business Enterprise Input Committee and board of the St. Louis Minority Supplier Development Council, is on the St. Louis Workforce Development Board, and does volunteer work coaching minority and women-owned small business enterprises. As a female, minority, small business owner, she understands how perceptions can hurt or help a business. She coaches business owners on overcoming negative perceptions—especially those relating to small businesses or minority businesses. For example, some feel small businesses would not have the resources to complete a contract or job, and are hesitant to award contract business. She shows business owners how to capitalize on strategic partnerships and the multiplicative force of these partnerships. Hicks-Carter-Hicks is currently licensed to work in Missouri, Ohio and Maryland, with a long-term goal of opening an office in Maryland.

Carter-Hicks feels diversity is good for businesses and knowing how to work with diverse employees and clients will benefit business bottom lines. We live in a diverse society and we all bring different experiences and viewpoints which can enhance business profitability. Diverse work forces can create a synergy which engenders ideas and solutions that might not otherwise be forthcoming. She feels the opportunity for fairness and to be included is crucial and that businesses shou