Jump to Main Content

Success Stories

Revolutionizing the Diaper Industry from Bozeman, MT

Kim Ormsby, CEO and President of The Natural Baby Company, has been named SBA’s 2010 Montana Small Business Person of the Year.

After being laid off as a corporate exec in 2001, Ormsby started an online retail store called “Montana’s Diaper Store” from her laundry room.  Montana’s Diaper Store grew each year and today, it is known as “The Natural Baby Company”.

The Natural Baby Company now carries their own label of cloth diapers, has catapulted the growing industry forward and is emerging as one of the top-selling cloth diapers in the global market. 

Ormsby was forced to switch to cloth diapers as her oldest daughter had eczema, a common skin problem that can be exacerbated by the drying capabilities of disposables, as well as the chemicals found in them.  At that time cloth diapers were hard to find and Ormsby decided to start the online store and sell her favorite cloth diaper brand, plus some toys and other infant and toddler products.  She became... Read More

Pages