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Marketing a Start-Up Business

By: Eric Giltner
Senior Area Manager
Grand Forks Area Office
North Dakota District Office

Starting a small business can be overwhelming. Decisions about the quality, pricing, and range of products and services offered, distribution channels, and the level of customer service provided are just a few of the many that you must make. There’s also the question about how to market your new business. What should go into a marketing plan for a start-up business? Consider these five key areas to increase your chance of success.

  1. A Marketing Message that Creates a Brand. First, make sure market research shows that there are enough people interested in buying your products and services. Then, create a marketing message that communicates