Country Tire has been a treasured part of the small town community in eastern Nebraska and western Iowa for more than 25 years, from a friend to farmers needing fast service in their fields to moms looking for a new set of radials for the family car. But after a summer of Missouri River flooding followed by a year of brutal drought, this family-owned company teetered on the brink of ruin.
The punishing climate extracted a toll on Country Tire and its four locations; with 65 percent of its business from the agriculture industry, said general manager/vice-president Eric Howland from his office in the company’s shop in Blair, "we lost $1.5 million in sales just in the fourth quarter of 2012."
Howland explained: "For example, when you don't have crops, you don't need to be in the field to harvest them. When you have corn stocks that brittle from no rain, there's no chance of tire damage. So our calls to head out to fix flats were down 50 percent. Plus, a lot of farmers... Read More