LINDEN, NJ--- Imagine driving along the highway, when all of a sudden traffic comes to a complete standstill. You are stuck, with no place to go.
That’s exactly what happened to small business owner Juan Carlos Lopez. Only he wasn’t in his car. He was in his office when he noticed his business was at an impasse.
You see, for over 20 years the founder and owner of NEMA Associates, with his wife Claudia, had carved out a niche market by providing advertising and marketing services to major Hispanic companies like Goya, Condal, La Fe, La Flor and many others.
In 1993, he walked away from a successful corporate career with a coffee roaster company in Hoboken to start NEMA Associates. “I had the corporate privileges, but I wasn’t satisfied,” said Lopez. “I saw firsthand in my previous job that the ethnic market was much underserved. So I started with the idea of focusing on the Hispanic market.”
So he set up shop in the basement of his Old Bridge home. ... Read More