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Success Stories

FAIRFIELD, NJ -- Angela Liu’s idea to provide healthy snacks to the masses has become her passion and the fruit of her success.

Liu is the Founder and CEO of Crispy Green, Inc., a Fairfield-based small consumer goods business that produces healthy fruit snacks using freeze-dried technology.  She started the company in 2004 when she was at a career crossroads: Liu had spent 15 years as a Research Scientist in the biotech and pharmaceutical field. When the company Pharmacia she last worked for was acquired by Pfizer, Liu decided to take a buyout offer to explore the possibilities of starting her own business. 

Shortly after she left Pfizer, she found herself in her native country China, traveling with a former colleague and playing tour guide, while also scouting for new business ideas. It was during that trip that she and her friend witnessed a demonstration of freeze-drying food including apples, something that wasn’t yet commercially commonplace in the U.S.  “We... Read More

Steady Diet of Success Keeps this  Nutritionist’s Business Healthy

UNION, NJ---When it comes to keeping your body fit and healthy, nutritionist Dr. Laura Rokosz knows exactly what to tell her patients.

But four years ago, when she decided to leave her 28-year career in the pharma/biotechnology industry, where she researched and helped to develop therapeutic drugs, she was at a loss on how to start her small business.

“Here I was with my B.S. M.S. and PhD in Food Science from Rutgers University, but I wasn’t helping anyone.” said Dr. Rokosz “Knowing that I wanted to commit myself to helping people get healthy was the easy part.  The hard part was creating a successful business model that would help me reach the patients that could benefit from my company’s services.”

So after much contemplation she decided to take the plunge and form EGGLRock Nutrition, LLC, a Union-based practice that focuses on providing dietary and lifestyle strategies for disease prevention and health-maintenance.  Initially, Dr. Rokosz struggled to find... Read More

Juan Carlos Lopez, President of NEMA Associates

LINDEN, NJ--- Imagine driving along the highway, when all of a sudden traffic comes to a complete standstill. You are stuck, with no place to go.

That’s exactly what happened to small business owner Juan Carlos Lopez.  Only he wasn’t in his car.  He was in his office when he noticed his business was at an impasse. 

You see, for over 20 years the founder and owner of NEMA Associates, with his wife Claudia, had carved out a niche market by providing advertising and marketing services to major Hispanic companies like Goya, Condal, La Fe, La Flor and many others.

In 1993, he walked away from a successful corporate career with a coffee roaster company in Hoboken to start NEMA Associates. “I had the corporate privileges, but I wasn’t satisfied,” said Lopez.  “I saw firsthand in my previous job that the ethnic market was much underserved.  So I started with the idea of focusing on the Hispanic market.”

So he set up shop in the basement of his Old Bridge home. ... Read More

MILFORD, NJ---Sometimes Hector Perez’s day starts 2:30 a.m. in the morning and doesn’t end until 8:00 p.m. that night; up before dawn and working until dusk. Such is the life of a farmer.

Perez is the owner of Jersey Farm Produce, a Milford-based small business he started in 2009. No stranger to hard work, Perez can be found at the height of harvest loading up three trucks Tuesday thru Sunday with produce from his farmland to be sold at New York City farmer’s markets.  The remainder of the day is spent working the land.

“I came to this country in 2001 from Mexico with a degree in Agriculture and little else,” said Perez.  “I had to learn how to speak English and find work.”   Over the years, he was able to find employment on farms in New York State and New Jersey. He even managed a 300 acre farm in Glen Gardner.

“I always had the desire to start my own my farm,” said Perez.  “And then I learned about a local farmer who wanted to lease his farmland, I thought... Read More