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Mother-Daughter Small Business Follows the Scent to Success
Anjolie Ayurveda Brings Skincare Products from the Himalayan Mountains
NEW YORK, NY--- Several years ago Cary Gabeler embarked on a journey in India and discovered Ayurveda: an ancient medicinal practice native to the area, whose holistic approach to healing would inspire her toward her business venture with her daughter Meryl. Cary and Meryl’s love of the Ayurvedic practice combined with luxurious aromatic scents and soaps is the foundation that began Anjolie Ayurveda, their small business based in Hastings-On-Hudson, which imports handmade skincare products from their women owned and operated facility in India.
Like many entrepreneurs, and even with Cary’s previous business owner experience, they had to overcome a few challenges.
“When we started out, it was challenging because it was just the two of us, so you’re doing everything on your own from the very start, which can be overwhelming,” said Meryl.
Shortly after launching Anjolie Ayurveda, Cary and Meryl learned about the Women’s Enterprise Development Center in White Plains, New York. WEDC is a resource partner of the U.S. Small Business Administration’s Women’s Business Center program, and offers training, counseling, and resources to small business owners and entrepreneurs. Cary and Meryl participated in WEDC’s 60+ Hour Entrepreneurial Training Program and were awarded a grant from the organization’s Lanza Enterprise Award Program which provides grants to help women entrepreneurs in the lower Hudson Valley boost their small businesses to the next level.
The LEAP award funding allowed Cary and Meryl to attend their first trade show, resulting in additional opportunities including a feature in Oprah Magazine. Cary and Meryl have continued their relationship with WEDC and have also advanced their training as small business owners through WEDC’s Business Opportunities and Success Strategies Program. The program, also known as BOSS, helps business owners focus on business strategies and methods to position their businesses for growth and sustainability, and help plan for both short and long term goals.
WEDC Executive Director Anne M. Janiak stated that, “Cary and Meryl Gabeler are truly inspirational WEDC graduates. They took advantage of a variety of our business training and financing programs to help grow their profitable and socially conscious company. The success of Anjolie Ayurveda clearly demonstrates the importance of supporting the growth of women-owned businesses.”
“The counseling and coaching we’ve received from WEDC even after the training classes are completed have made us feel very lucky to have them as resources,” said Meryl. “I definitely advise other small business owners or entrepreneurs to find resources to help them out like WEDC or the Business Outreach Center Network.”
Anjolie Ayurveda developed its “Anjolie” namesake from Meryl’s middle name, whose Sanskrit meaning is “Divine Offering.”
“We see Anjolie Ayurveda as, ‘our divine offering to you,’ and in addition to our products that are handmade in India under fair trade practices, we also help contribute to and empower the local employees in India who help make our business possible,” said Meryl.
Anjolie Ayurveda helps provide education to the children of their employees due to the lack of a public school system in India, and additionally they work to support women entrepreneurship by providing entrepreneurship grants through partnerships with various organizations.
“The true success of a small business owner and entrepreneur is not only in how they manage their business, but also in how they give back to the small business community and contribute to the lives of those who have helped them along the way,” said SBA New York Acting District Director Adalberto Quijada.
Currently Anjolie Ayurveda’s products are in over 300 stores across the nation to include Whole Foods in the northeast region. They also received an $18,000 microloan from the WEDC Microloan program, a collaboration with the Business Outreach Center, which has helped them launch a new line of perfumes made in the USA, expand their inventory, and increase their product lines.