In 2008, Cadmona Hall and Heather Hay were completing their PhDs in Marriage and Family Therapy at Syracuse University. Their decision to choose Syracuse for their academic studies would result in a life-changing friendship and business. Hall and Hay became close friends while working at Hospice of Central NY, where their collaboration sparked an unexpected idea.
Hay realized after a joint presentation that they were meant to work together: “We have great synergy, a great presenting partnership and strong friendship. That was the first kernel of the business idea being planted and it took a little while before we got things into motion.”
After their graduation, the two continued discussing their fledgling business concept.
“We talked through the idea of doing this together professionally and what we are most passionate about, which is grief and loss and reaching out to others,” recounts Hall. “We started to think about how to put things into place... Read More