COVID-19 relief options and additional resources

Royal Truck & Equipment, Inc. Drives Success With Contracting Assistance From SBA Resource Partner

Helping his father build dump trucks from an early age, Robert Roy understands the need to take risks when times get tough. His drive to build the safest possible highway safety truck set new standards for work zone vehicle safety across the U.S. and Canada. Roy founded his firm in 1986 to provide something that, prior to Royal Truck & Equipment, didn’t exist: very high-quality used trucks at affordable prices. Then, in 1992, he charted a new course for the family business with his wife Pam to manufacture Traffic Control and Truck Mounted Attenuator (TMA) crash trucks.

“I’m excited to celebrate Robert’s achievements and the support he received from the U.S. Small Business Administration to make his entrepreneurial dreams a reality,” said SBA Mid-Atlantic Regional Administrator Michelle Christian. “He has taken his dedication and hard work, backed by SBA programs and our partners to create innovative products that help keep workers safe, create jobs and help drive the economy.”

Like many firms, Roy’s firm was affected by the recession. Roy overcame the challenges with a leap of faith that produced a new type of vehicle needed by traffic management contractors. Roy took the idea of creating the safest TMA truck and poured everything he had into redesigning and marketing it across the U.S. and Canada. This proved to be the right decision as that commitment to increasing safety has become a central pillar of the business.

The company has grown from 10 employees to a staff of over 80 at two locations in both Lehigh & Berks counties. Lehigh University SBDC PTAC provided advice on financing the purchase of Royal’s second manufacturing facility in Berks county. SBDC PTAC has also assisted in helping Royal secure contracts with many DOTs (Department of Transportation) throughout the US.

“Small businesses like Royal Truck & Equipment are – literally – the engines that drive our nation’s economy. It’s great to have the privilege to recognize the achievements of Pennsylvania small business leaders like Robert,” said John Fleming, acting director, U.S. SBA Eastern Pennsylvania District. “SBA is proud of the role our resource partners, like Lehigh University SBDC, play in helping them succeed.”

Roy's passion to provide the safest possible safety equipment to protect workers from dangerous highway work has steered Royal to raise the bar by introducing innovations and better designs to the industry: creating more national standards on how to properly build a TMA truck by enhancing air brakes, counterweights, lighting, cameras, radar devices and many other items in the past that have not be considered. The company is now recognized as the leading manufacturer of Traffic Control and TMA trucks in the United States and works with the largest highway equipment rental companies, national traffic control companies, and many states including Colorado, New York City, Texas, Virginia, Rhode Island as well as PennDOT, PA Turnpike, and Maine Turnpike among others.

“Lehigh SBDC’s help had a very positive impact on the growth of my business and success in government contracting,” said Robert Roy, President, Royal Truck & Equipment, Inc.

Roy is also an active member of the American Traffic Safety Services Association (dedicated to safety of highway workers and traveling public) and supports the charitable ATSSA Foundation created to help the children of fallen workers by transporting its memorial tribute wall to fallen highway workers. In the past three years, Rob has branded the Royal ATMA (Autonomous TMA) with the logos of charities. The Blue “Make-A-Wish” truck and the pink “Breast Cancer Awareness” truck travel the United States exhibiting at major conferences and performing Autonomous TMA demonstrations bringing attention and awareness to these charities.


Company Name: 
Royal Truck & Equipment
Coopersburg, PA