SBA Resource Partners Help My Independence At Home, LLC Turn Passion For In-Home Care and Assistance Grow, Succeed

My Independence At Home Founder and CEO Lisa Robinson is a veteran and Philadelphia native with more than 12 years' experience in the finance industry who has been able to apply her professionalism and skills to the home care industry. My Independence at Home (MYIAH) is a non-skilled home care agency caring for the elderly and adults with physical and intellectual developmental disabilities within the counties of Chester, Delaware, Montgomery and Philadelphia.

As a stroke survivor, Robinson understands the positive impact professional, compassionate homecare can have on a person’s life and is committed to ensuring her consumers receive the care they need and deserve. Robinson’s role affords her the opportunity to work closely with the elderly and adults with disabilities, particularly those in low-income communities; a demographic she feels is grossly underserved and to which she is totally committed. Co-Founder and COO Ronda Winfield is an advocate for the disabled and elderly and is well-versed in the home care industry, as well as housing programs and services, and has more than 20 years' experience in the finance, community development and training industries.

By providing an alternative to being placed in a medical facility, MYIAH affords consumers the opportunity to remain independent and maintain ties with their community. Caregivers provide assistance with bathing, meal preparation, dressing, light housekeeping, companionship and more. In addition to homecare, MYIAH provides pharmaceutical delivery services, personal emergency response systems and life preparedness consultations. Employees are thoroughly vetted to ensure they share the same passion for home care as MYIAH’s founders, as they must be a strong representative of the agency’s core values. MYIAH carefully matches consumers with a caregiver who is compatible and qualified to meet their needs because they understand that this should be a long-term relationship. The company has been a certified Veteran-Owned Small Business since 2016.

“It’s wonderful to have the privilege to recognize the achievements of leading minority-owned Pennsylvania small businesses like My Independence At Home,” said Antonio (Tony) Leta, U.S. SBA Eastern Pennsylvania Director. “SBA and our resource partners are proud to play a role in helping them start and succeed. Lisa and Ronda have built the kind of successful small business that drives our nation’s economy and creates jobs.”

Both Robinson and Winfield participated in a four-week class at the Wharton Small Business Development Center on business planning that was free for veterans like Robinson. In the early stages of building MYIAH, Robinson attended a number of classes and webinars facilitated by SCORE Philadelphia and says that SCORE’s website continues to be a beneficial resource.

SCORE Philadelphia is part of the SCORE Association, a nonprofit association supported by SBA, with thousands of volunteer business counselors throughout the U.S. and its territories. SCORE members are trained to serve as counselors, advisors and mentors providing free business advice to aspiring entrepreneurs and business owners. The Wharton Small Business Development Center, part of the Snider Research Center and Wharton Entrepreneurship, is widely acknowledged as one of the most influential entrepreneurial centers in a business school. Wharton SBDC’s mission is to help small entrepreneurial businesses in the Greater Philadelphia region start, grow and prosper, and to enhance the education of Wharton students. The SBDC’s core programs are supported by SBA, the Commonwealth of Pennsylvania Department of Community and Economic Development and The Wharton School.

“My Independence at Home is committed to matching our consumers with compassionate, qualified caregivers to provide the care they both need and deserve,” said Winfield. “We are pleased to be recognized as SBA’s Eastern Pennsylvania Minority-Owned Small Business of the Year. Philadelphia SCORE and Wharton SBDC gave us the tools necessary to grow our business.”

When MYIAH outgrew its original 800 sq. ft. location in a business development center on the grounds of a local church, the agency relocated to a new 5,000 sq. ft. location in 2016. The new location was built to their specifications with space for a formal training room for interviews, training and orientations. MYIAH contributes to the community and charitable causes monetarily and though food, toy and clothing drives, as well as conducting ‘Lunch and Learns’ for the elderly and adults with physical and intellectual developmental disabilities, educating them on the benefits of homecare and the importance of end of life planning. 

“My Independence at Home experienced revenue growth within our first three years that exceeded our projections.” said Lisa Robinson.  “Our agency has expanded to 120 employees and 70 consumers since 2014 and we credit this to always focusing on providing quality, professional homecare and going the extra mile. We would never place anyone in your home whom we wouldn’t feel comfortable caring for our own loved one.  I am very proud of the service we provide and of our phenomenal caregivers and office staff. What we do is truly a team effort.”

Robinson holds a B.A. in Criminal Justice and a M.S. in Organizational Communication from Murray State University. She is a member of the Alliance of Woman Entrepreneurs, Pennsylvania Provider Coalition Association, National Association of Women Business Owners, United Way’s Women United (Girls Today Leaders Tomorrow mentor) and the Rehabilitation and Community Providers Services Organization. She was recently awarded the Certificate of Congressional Recognition by Congressman Brendan Boyle and is also the Host of The Empowerment Zone Radio Talk Show on Gospel Highway 1110 AM. 

A member and volunteer of the Wynnefield Heights Civic Association, and her local home and school association, Winfield actively participates in trainings and workshops specifically related to the home care industry and senior-related issues. She is a member of Alliance of Woman Entrepreneurs, Pennsylvania Provider Coalition Association, National Association of Women Business Owners and Rehabilitation Community Providers Services Organization. She was recently awarded the Arrow of Light Award from Rep. Isabella Fitzgerald, Pennsylvania House of Representatives.

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Company Name: 
My Independence At Home
Location: 
Philadelphia, PA