When America’s oldest ice cream company — Philadelphia’s Bassetts Ice Cream — first opened in1861, international product distribution was unthinkable. Founder Lewis Dubois Bassett, a Quaker school teacher and farmer, made and sold ice cream from his backyard using a mule-turned churn. But, over the four generations of family ownership that followed, the Bassetts grew their home-based business into a household name across the eastern United States. From Bassetts’ headquarters in Philadelphia’s historic Reading Terminal Market, the company won customers up and down the East coast and as far west as Chicago. Thanks to Bassetts’ heirloom family recipe and nearly 150 years of dedicated work, national prominence was in sight, but exporting internationally remained completely off the radar screen.
But, in 2008, everything changed — both for Bassetts and for ice cream lovers as far from its Philadelphia home base as China. That year marked Bassetts’ President Michael Strange’s... Read More