MOROVIS, PR -- For almost two decades, Edwin Ortiz has dedicated his professional life to the business of supermarkets.
In the heart of Morovis, a town with a population shy of 30,000 in the central mountainous region of Puerto Rico, Supermercados Selectos Mr. Cash serves close to 2,000 customers a day. Its success is largely due to Edwin, who bought it from his brother Ovidio in 1995 and turned it into a service-oriented, customer-friendly shopping venue.
The supermarket wasn’t always thriving. In fact, Ovidio acquired it at public auction in 1983, shortly after its previous owner declared bankruptcy. Ovidio saw an opportunity to re-establish the store as a profitable business and named it Mr. Cash. True to its namesake, the supermarket generated $6,000 in sales on opening day and began growing steadily, employing 30 people. Soon after, Mr. Cash required additional space, and Ovidio moved it to a bigger commercial lot across the street. Mr. Cash had... Read More