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Success Stories

       Versatile Marketing Solutions, doing business as VMS Alarms, began operations in 2003 from president and CEO Jay Gotra’s apartment with a phone line and a business plan. Gotra previously worked for a large home alarm company, working his way up the corporate ladder, and earning every facet of the business. When that company split up, Versatile Marketing Solutions was formed.      Through hard work, dedication, and a hands-on approach, Gotra and his management team have created an infrastructure not seen in the security dealer market.  The company continually developed administrative and sales employees, while enhancing and updating processes to manage growth.      From 2003-2006 VMS focused on sales and marketing, selling alarm systems through other alarm dealers in the Northeast.  Over the three years, the company realized the weaknesses these alarm companies possessed, specifically in scheduling and customer service. To counter the weaknesses VMS added a... Read More
2011 Veteran Small Business Champion of the Year

 2011 Rhode Island and New England Veteran Small Business Champion of the Year

       James R. Lavoie and his partner, Joseph M. Marino, co-founders of Rite-Solutions, a service-disabled veteran owned small business based in Middletown, are innovators in the tech sector that build advanced systems and engineer software, largely of a classified nature for the Navy.      Considered unorthodox by some, they manage their company from the bottom-up, supposing that great ideas are born when everyone – no matter their station within the matrix—has license to propose a new innovation, and all workers share in its birth, development and deployment, or the alternative, its death. An internal stock market of the brain trust kind, Mutual Fun as Lavoie calls it, where employees can buy into a good idea to advance it, or sell a poor one to stop it.      Not unlike the Dow Jones’ version, ticker icons represent stocks, e-mail alerts forewarn, and internal blogs opine... Read More
2011 Jeffrey Butland Family-Owned Business of the Year

2011 Rhode Island and New England Jeffrey Butland Family-Owned Business of the Year 


     “One man’s junk is another man’s treasure.”  Wisely said by someone who remains unknown to this day.      An ambitious young Russian who immigrated to Rhode Island, Hymen Berger found opportunity and a livelihood in those words – acting on the sage advice, building a junk business from his horse and wagon, traveling the state to buy the scraps of metal and textile mill cast-off’s no one wanted.      Others saw re-use and value though, so Hymen resold his scrap to them. His business prospered and a family legacy was passed down the line.      Three generation’s later the business is a full-service recycling enterprise. Owners of Berger & Co. Recycling Inc., Sam Sinel and his brother, Charles, carry on the family tradition from their Pawtucket headquarters, a 4-acre industrial yard, and a distant improvement from the barn workshop grandfather Hymen operated.... Read More