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Greenville Bicycle Wheel Business Exports Across the Globe with SBA Assistance

Boyd and Nicole Johnson, a husband a wife duo in Greenville, SC, are former professional cyclists that decided to start their own business in developing innovative cycling products. Together they started, Boyd Cycling, a company that specializes in high performance bicycle wheels. Nicole and Boyd realized there was an international demand for their product, but as small business it was hard to tap into international marketing with a limited budget.

The Johnsons reached out to the South Carolina Department of Commerce, who received the U.S. Small Business Administration (SBA) State Trade and Export Promotion (STEP) Grant to assist small businesses succeed in the international marketplace. The South Carolina Department of Commerce was able to provide funding to Boyd Cycling to expand their marketing to European countries by participating in trade shows.

"We gained many of our European clients through those trade shows," said Boyd.

Boyd Cycling has been very successful in exporting their wheels. The business currently exports to various countries in Europe, South America, Asia, and more. Exporting to other countries has opened up other markets for Boyd to be able to expand their business.

"We are a husband and wife team, and it would be very difficult to accomplish what we do without the help of SBA and the South Carolina Department of Commerce," said Boyd. "We are very appreciative of their support and for making the world a smaller place.

Company Name: 
Boyd Bicycling
Greenville, SC