After a disheartening experience in commercial real estate in California, Michael Norwich Jr. moved to El Paso, Texas to work with his father who owned several Jack in the Box restaurant franchises.
He began with the restaurant by learning the basics – making hamburgers and French fries, working the drive-thru and cleaning the restrooms. Within six months, he was given his own store to manage.
Shortly after Michael had begun with Jack in the Box, a Seattle affiliate was linked to an e-coli outbreak that sickened over 500 people. News of the outbreak was so wide spread that the chain experienced revenue declines in excess of fifty percent within a week. The restaurant Michael was managing had its weekly revenues drop dramatically and in order to survive he worked with only one other employee.
The first year loss after the Seattle incident was overcome through assistance from the corporate Jack in the Box and a local lender who agreed to convert the business... Read More