SBA Resource Partner Assistance Helps Company Get Funding

SBA Resource Partner Assistance Helps Company Get Funding

Griselda P. Oaxaca has an excellent background in marketing. She's worked as a co-anchor for a local morning show, for production departments in various companies, and as marketing director for a local cosmetic surgery company. However, she always wanted to have her own business where she could make a difference in the lives of others. After researching various business opportunities and business franchises, she came upon Dyslexia Institutes of America.

Dyslexia Institutes of America was founded in 1997 by Dr. Elaine B. Jett, and its goal is to better serve dyslexic clients through a national network offering quality therapy like no other in the United States. Their clinics are independently owned and operated but are licensed to use their proven methods. Dr. Jett recognized a problem in the clients she observed as the owner of her three Sylvan Learning Centers and by observation, study, and research with actual clients she was able to develop a program which successfully diagnosed and treated dyslexics in a clinical setting.

Dyslexia is a specific learning disability that is neurological in origin. It is characterized by difficulties with accurate and fluent word recognition, and by poor spelling and decoding abilities. It is not an indicator of low intelligence. People with dyslexia possess at least average intelligence and most often exceed such a standard.

While doing research on the franchise and learning about the common learning disability, Oaxaca was surprised to learn that there were very limited resources throughout the city of El Paso. She knew at that moment this is what she wanted to do. Oaxaca says "One in 5 people are dyslexic, 1 in a 100 teachers know about the signs. Most of the time dyslexics will be very forgetful, and they will spell words the way they sound, will not remember how to spell common words and can be very forgetful. Due to all this, they can be considered as lazy, dumb, disorganized or not motivated to name a few. A lot of these kids don't get the help that they need, so they drop out of school. We are here to make a difference in our community. We want to make sure the dyslexic community gets the help that they need for lifelong success."

Oaxaca decided to use her 401(k) account to purchase the franchise but still needed money for working capital. After several failed attempts to secure a loan through a local bank, she contacted the Women's Business Border Center (WBBC) for guidance.

Working with the WBBC under the supervision of WBBC Program Director Mary Helen Aldeis, Oaxaca developed a strong business plan and loan application package that was submitted to Celtic Bank out of Florida. After her first interview with the bank, they started the loan application, and two months later she was able to secure the funds she needed to realize her dream of becoming a successful entrepreneur. The WBBC is part of the SBA's Women's Business Center network, which assists women entrepreneurs with starting and growing their businesses by providing free counseling and low-cost workshops.

Dyslexia Institutes of America in El Paso opened its doors on October 19, 2017. Oaxaca states "What I love the most of our program is that it's individualized and specific to the needs of our clients. I can honestly say that I would not be here today if I had not been able to secure a loan through the help of Mary Aldeis."

Company Name: 
Dyslexia Institutes of America
Location: 
5380 North Mesa Street, Suite 108, El Paso, TX 79912