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SBDC Helps Manufacturer Wave a Flag of Success


A legacy client of The University of Texas at San Antonio SBDC since 1993, Dixie Flag and Banner Company has experienced exponential growth since Chairman and CEO Henry “Pete” Van de Putte, Jr. first worked with then Business Advisor, Mary Peters, on an SBA loan that would finance expansion into a 13,000 square foot facility. A manufacturer of flags and banners since 1958, the company has evolved into a trusted industry leader and its work can be seen across some of the most esteemed and recognized venues in the U.S.


Dixie Flag’s relationship with the SASBDC would develop over the next two decades as would its own leadership. Now a third-generation company led by Pete’s daughter, Vanessa Van de Putte, President & COO, multiple Dixie Flag employees have gone beyond advising with current Business Advisor Crystal Darby and engaged in SASBDC’s Building Business Excellence (BBE) course. The seven-week strategic leadership program supports established companies scale up. The Values Based Leadership (VBL) facet of the BBE training has since been adopted by Dixie Flag. The nationally regarded professional development tool created by HOLT CAT is practiced by prominent organizations including the San Antonio Spurs.


• Dixie Flag and Banner Company has provided flags for the San Antonio Spurs, the Valero Alamo Bowl, the U.S. Army All-American Bowl, five U.S. Presidential Inaugurations, and more.

• The company has manufactured flags as large as 150 feet by 300 feet.

• Since the 1950s, the company has grown to employ 38 staff members and over the last 10 years, the company has plateaued at sales between $2.3 million and $2.7 million.

• Today, Dixie Flag and Banner Company has annual sales exceeding $3 million.