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Alkalicious- Drinking for Health

Alkalicious Juice Bar opened its doors in 2016, supplying the Chesapeake area with healthy smoothies, bowls and alkaline water. While stationed in Bahrain with the Navy, married couple and business partners, Lisa and Justin Bey, often found themselves serving healthy and vegan food to their community.  The idea of turning their labor of love into a business first entered their radar while serving dinner to their friends. The couple enrolled in the enrolled in the entrepreneurship module of the Navy's “Transitions GPS”, a course for separating/retiring service members and their families, where they came up with the name, branding and business plan for their juice bar. 

 As the Beys moved back to the US and pushed forward with their plans to open their juice bar, they were challenged with finding funding and the perfect location for their storefront. Seeking counsel, the pair approached the Veterans Business Outreach Center (VBOC) in Norfolk, Virginia and their local branch of SCORE. One of their VBOC counselors, Joey Pocan, is now an Economic Development Specialist at the SBA. Mrs. Bey states, “Joey helped us by keeping us focused on the big things, letting us know about resources.” She noted that Pocan “tagged-team” the couple when challenges amassed. As the saying goes, “location, location, location.” With the help of the VBOC, the couple completed extensive market research and identified a small vacant storefront in plaza near both a nutritional supplements store and an exercise studio. Their current location was actually the storage closet for their plaza. What used to hold lampposts and spare hardware is now a bright green space where customers can relax with their smoothies and watch health documentaries on the juice bar’s multiple screens. With the help of business counselors and mentors, the Beys were able to secure both an SBA Express loan and a 7(a) loan to purchase furniture, fixtures and equipment.

Alkalicious has become a fixture in their community, now serving markets from young military moms and millennials to health conscious 45-65 year olds. Mrs. Bey is particularly excited by the customers new to a healthy lifestyle. She loves that she gets to “accommodate people on all their various health journeys.” Lately, Justin and Lisa have been representing Alkalicious at public events such as the Hampton Road’s Veg Fest and by giving health talks at various churches in their community. In the future, the Beys hope to continue to use their store as a platform for educating people about healthy eating and living an alkaline lifestyle.  Additionally, the couple hope to transition to franchising. Leveraging the discipline and training Justin received in the Navy, the couple has been applying standards of procedure and honing processes in hopes of expansion.

Though the store is often busy and the couple finds themselves wearing all types of hats within one day, from plumber to bookkeeper to customer service representatives, Lisa proclaims, “We couldn’t imagine doing anything different.”



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Chesapeake, VA