After his favorite fragrance was discontinued, Charles Penn decided to start his own home fragrance company with business partner Phillip Donnelly in 2012. Starting with limited business knowledge the duo partnered with the U.S. Small Business Administration’s (SBA) resource partner the WV Small Business Development Center (SBDC) to garner advice on how to get started, file appropriate city documentation for a home business, and find access to capital.
How SBA Helped
Penn and Donnelly had a concept for a business but needed guidance. They ended up at an SBDC Business Fundamental’s workshop hosted by business coach Sharon Stratton, and as they say “the rest is history.” Through one-on-one counseling with Stratton the duo was able to identify and evaluate their opportunity, development a business plan, determine the required resources – including an SBA microloan through the First Microloan of West Virginia, and manage the resulting business.... Read More