Donald Malcolm Smith is the Director of the Office of Entrepreneurship Education at the U.S. Small Business Administration. He is responsible for the development and dissemination of...
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Office of Entrepreneurship Education | Resources
Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, customer service, advertising, targeting, packaging, pricing, e-marketing, and others. Investing in a good marketing plan will generate excellent returns.
About these Courses
Several free online courses are offered by the SBA to help prospective and existing entrepreneurs understand the basics about managing a business. These self-paced courses are easy to use and understand. They will take about 30 minutes to complete. You can, however, exit a course at any time. Because most of the courses offer audio explanations, it is recommended that your computer speakers be turned on.
Before entering a course, you will be prompted to complete an online registration form. The registration process is simple, asks only a couple of questions, and will take less than a minute to complete.
Have a comment or recommendation about these courses? We want your feedback: SBAInnovation@sba.gov