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Write Your Business Plan

A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.

  • Executive Summary

    Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals. Read these tips about what to include.

  • Company Description

    Your company description provides information on what you do, what differentiates your business from others, and the markets your business serves.

  • Market Analysis

    Before launching your business, it is essential for you to research your business industry, market and competitors.

  • Organization & Management

    Every business is structured differently. Find out the best organization and management structure for your business.

  • Service or Product Line

    What do you sell? How does it benefit your customers? What is the product lifecycle? Get tips on how to tell the story about your product or service.

  • Marketing & Sales

    How do you plan to market your business? What is your sales strategy? Read more about how to include this information in your plan.

  • Funding Request

    If you are seeking funding for your business, find out about the necessary information you should include in your plan.

  • Financial Projections

    If you need funding, providing financial projections to back up your request is critical. Find out what information you need to include in your financial projections for your small business.

  • Appendix

    An appendix is optional, but a useful place to include information such as resumes, permits and leases. Find additional information you should include in your appendix.

  • How to Make Your Business Plan Stand Out

    What makes your business unique? Determining this could help you stand out from the crowd and give you advantages over your competitors.