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SlideShare: 4 Ways to Use It

By smallbiztrends, Guest Blogger
Published: May 17, 2012

If you thought of Slideshare.net as just a place to load a few old presentations in the hopes someone may stumble upon them there, you’re missing out on some of the benefits of participating in SlideShare as a social network.  Here are four reasons to add SlideShare to your social media outreach, especially if you are a consultant, business service provider such as a marketing firm or accounting firm, or any other small business that engages in content marketing:

1. Repurpose Your Content  

If you produce content as part of your marketing outreach, you’re probably spending a fair amount of time and/or money to create worthwhile content. Make it work harder for you! PowerPoint presentations are ideal for uploading at SlideShare. But don’t stop there. Any kind of standalone document such as a whitepaper or case study can be uploaded. You can even repurpose your best blog posts.

What are the advantages of placing content on SlideShare? Content in otherwise cumbersome forms, like PowerPoint presentations, becomes more accessible online. Once on SlideShare, content is easily shareable and embeddable, including in other social networks like LinkedIn and Facebook, and on other blogs. Your content becomes “portable” and that means it can spread farther and wider – spreading your brand farther and wider.

To share content in your Slideshare account on LinkedIn, first log in to LinkedIn. Then find the SlideShare Presentations application in the LinkedIn app directory. Add the Slideshare app to your account.

To use SlideShare on your Facebook page, log on to Facebook. Then search on Facebook for the SlideShare app. Then click the link to “Sync SlideShare.net Account.”

2. Grow Thought Leadership

One of the ways to gain visibility for your business is to build a reputation as a thought leader. Let’s say you recently spoke at a high-profile event or professional conference. If you load the accompanying PowerPoint, or even a transcript of your remarks, onto SlideShare, you get mileage well beyond the event or conference itself. Now you share your thought leadership with the world. 

Your presentation or remarks have the potential to get in the search engines, so that anyone looking for information on the topic of your presentation may find you. Assuming the subject of your presentation relates to your business (of course you will make sure of this!), you call attention to your company and build brand awareness for it in the process.

3. Build Your Knowledge – and Your Team’s Knowledge

So far we’ve talked about using SlideShare in a marketing sense. But SlideShare can also be used to improve your own knowledge and as a resource for your staff.

Looking for information on a particular topic – say an employee policy? Check out what’s on SlideShare.  Often policy documents and other in-depth documents are shared there.  You may find something that you and your staff can learn from. 

SlideShare has an active community base, which means that the site is a rich resource of information and knowledge on a wide range of topics. It can help you master new topics quickly and stay on top of new developments. And if you are looking to hire a service provider, you may find one through a presentation or document they’ve generously shared. If you find it valuable, contact them! 

4. Create Webinars

Let’s say you’d like to create webinars and you want to archive them for people to go back to and review again.

Did you know you can create webinars using SlideShare?  To create a webinar, you upload PowerPoint slides (or a PDF of them) into Slideshare. Then you use the Create SlideCast option. You upload an audio recording in MP3 format of yourself talking through your slides. Then you just have to sync it with your slides. Voila! A webinar.

Slideshare.net has a lot to offer if you learn to use it.  The basic account there is free to use – explore it today.

About the Author:

smallbiztrends
Anita Campbell

Guest Blogger

My name is Anita Campbell. I run online communities and information websites reaching over 6 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.

3 “Old School” Marketing Tactics that Still Matter (+ Tips for Bringing Them Up-to-Date)

By Caron_Beesley, Contributor
Published: May 3, 2012 Updated: September 16, 2016

Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail, trade shows, advertising and events?

It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a big impact on perception and purchasing decisions. Here’s why they matter and what you can do to dust them off and bring them up to date.

Direct Mail

There’s no doubt email marketing represents a great way for small business to stay in touch with prospects and customers. But email also has its downside – building an organic in-house list takes time and only about 19 percent of targeted customers open them, even on opt-in house lists, according to the Direct Marketing Association (DMA).

Although response rates have held steady for four years, direct mail isn’t a guaranteed slam-dunk either. A direct mail campaign can be expensive and hard to measure, but for small businesses trying to reach a local market, flyers, postcards, letters, and even print newsletters it can be effective.

Who’s using direct mail and what for? According to the CMO Council, 35 percent of marketers are using direct mail to encourage sales, while 29 percent use it to drive traffic online. Surprisingly, only 14 percent use direct mail to promote offers or other content.

Which sectors fare best? According to the DMA, the business-to-business (B2B) space tends to fare better than the consumer market when it comes to response rates. For example, in the financial services industry, nearly 60 percent of direct mail campaigns are aimed at producing a direct sale!

How can you plan a successful direct mail campaign? Here are some tips: 

  • Segment your lists and send targeted messages – This could be as simple as breaking a list down between existing customers and prospects, or segmenting based on demographics, interests or location.
  • Use direct mail strategically and infrequently – Fewer, better quality mailings will earn you more bang for your buck.
  • Consider sending three dimensional mailers – A branded, low-cost giveaway (post-it notes, pens, fridge magnets) stuffed in an envelop with your mailer is a great way to invite curiosity and keep your business top of mind.
  • Content is king - Use compelling content; content that matters to that individual or appeals to their emotions tends to inform and promote action.
  • Integrate your direct mail with other marketing – Plan an approach that includes direct mail, plus follow-up emails, social media activity, promotions, perhaps an event, or a series of blogs.  

Trade Shows

If you are in the B2B space, trade shows are hard to ignore. In fact, according to Marketing Profs, trade shows represent 20 percent of a B2B company’s marketing budget. Why? Trade shows are a big investment for exhibitors and attendees alike, which means the folks who are there are serious about buying and selling! According to the Center for Exhibition Industry Research, 72 percent of trade show attendees say these events influence their buying decisions.

Experiential Marketing

What is experiential marketing? Webinars, case studies, videos, events, and perhaps even your social media engagement strategy all constitute experiential marketing.

These tactics narrate a first-hand experience with your brand and have a huge impact on brand choice and purchasing decisions. They also have an important role to play in your content marketing strategy. A 2012 MarketingProfs content marketing survey found that case studies, in-person events, and webinars are some of the most effective content marketing tactics after articles, blogging and newsletters. Check out these guest blogs for ideas:

Other Tactics

Training and advertising are other traditional tactics that still have a valid place in your small business marketing toolkit. If you rely on third party channels to sell your products, your go-to market strategy wouldn’t be complete without a comprehensive channel training program. Another viable tactic is good old advertising. With planning and persistence, print, online, and mobile advertising are great long-term brand builders.

What ”old school” marketing tactics do you use? Have you overhauled them to deal with modern market realities?

 

 

About the Author:

Caron_Beesley
Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

How to Cut Your Marketing Budget and Build Your Brand Profitably

By Caron_Beesley, Contributor
Published: April 30, 2012 Updated: September 28, 2016

When cash flow is tight and times are tough, one of the first areas to cut back on is your marketing budget. But how do you measure the worth of your existing activities and what should you cut? Here are some ideas:

Retire Products and Services

Do you have any products or services that simply aren’t generating a profit, despite concerted efforts to fix sales? Are your lower margin products outselling their higher margin counterparts in similar product lines? Consider retiring these lines, although be sure to look at incremental sales as a whole. For example, if lower margin products are selling at volumes sufficient to make up for the difference in margin, then axing them may not make sense.

Walk Away from the Wrong Customers

What about your customers? If low margins or under-priced work is impacting your bottom line, then it might be time to nicely step away from these customers. As you refine your marketing strategy, it’s important to understand your sweet spot or niche and focus on it. For example, if you run a high-end landscape business but find that your sales (and energies) are being cannibalized by endless requests for one-off leaf removal jobs or spring clean-ups, then it’s time to think again about whether these are the customers you really want. 

Cut Costs by Marketing Smarter

Once you know what products and services are working and which aren’t and you’ve made some strategic decisions about your target market, it’s time to think smarter and save pennies as you execute your new strategy. Here are five low-cost marketing techniques to consider:

1) Step Up Your Social Media Activities

If your customers are active on social media, then you should be there, too. When marketing dollars are scarce, bump up the time and resources you allocate to Facebook, Twitter, and LinkedIn. They’re free. Listen to your customers; engage with them and run promotions through your pages. With time and focus, the pay-off can be huge. Start a blog or reinvigorate your existing one – look for opportunities to guest blog on other sites.

2) Use the Power of Reviews and Referrals

Referrals and reviews are free and a great tool for spreading the word about your business. That being said, reviews can also make or break a small business, so while you want to encourage them, be sure to monitor and respond to them. Start by claiming your business listing on sites like Google Places, Yelp and Yahoo Local, and monitor and respond to reviews. If a customer searches for products by location, then there’s a good chance that your listing will show up near the top of the results page. Don’t shy away from criticism or feedback on social media either; commit to making changes and let your critics know that their feedback is heard. 

3) Refine Your Niche

Businesses that boom in a recession tend to be those that focus on what they do best. Whether you’re the most reliable landscape business in town (i.e. you turn up when promised) or you offer something no one else does in a very particular market, staying focused on your strengths is beneficial.

How can you refine what you have to offer? Is one area of your business more profitable than others? Could you refine your strategy and reallocate your limited marketing dollars to focus on growing this area? 

4) Get Out in the Community

Another low-cost but high profile tactic that works well for small businesses is getting involved with community events, fairs, and programs. A business that is active in the community often wins the hearts and minds of consumers. Because the host does the promotion for these activities, it’s often easier on your pocketbook than other marketing programs. SBA guest blogger Rieva Lesonsky offers some great advices about community marketing in this blog.

5) Be Strategic About What You Cut

If any tactics aren’t working for you, don’t be afraid to cut them. Have market dynamics changed how effective your tactics are? Weigh the pros and cons of pulling out of less productive tactics and refocus your energies and limited budget elsewhere.  For example, if you can’t tie any measurable gains to the expensive ads you run in your local paper, consider beefing up your referrals strategy instead.

What cost-cutting tactics have worked for you? Share your experience on our Marketing and Advertising discussion board.

 

 

About the Author:

Caron_Beesley
Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

6 Ways to Drive Your Social Media Fans to Your Offline Business

By Caron_Beesley, Contributor
Published: April 26, 2012 Updated: September 14, 2016

So, you’ve set up a Facebook page and perhaps you are blogging too, but how do you use your online social media presence to actually get customers to frequent your business?

Social media engagement is based on a customer’s interest in what you have to offer, and more often than not, your followers will be people who have done business with you in the past. But what can you do to generate repeat customers or even new customers? A lot depends on the trusted “call to action.” Here’s how to make it work for you:

1. Make Promotions Available Exclusively via Your Social Media Sites

Big retailers offer coupon codes and offers exclusively to their Facebook fans all the time.  Have you tried it? Even if you don’t have a website that can capture and apply these promotions, you could post a promotional code or offer on Facebook, Yelp, Google Places or Twitter (“15 percent off for our online fans”).  Encourage your followers to print the coupon and use it at your business (don’t forget to limit the offer to a value and timeframe).

Use social media monitoring tools to track engagement and a simple spreadsheet to record the promotion’s popularity.

These kinds of incentives drive traffic offline and are a great way to build your community and give people an incentive to follow you. Some businesses have fans stampeding Facebook waiting excitedly for the latest promotion to be posted so they can share it with friends.

Tip: Use the 7-day pin or “Favorite” feature on Facebook to make your offer more prominent.

 2. Use the New Facebook App Toolbar to Display Your Call to Action

The new Facebook fan page format makes it trickier for small businesses to promote calls to action – you can’t include them in your cover photo and the old tabs feature is gone.  Instead, get to know the app toolbar (just below your cover photo) and use it to display your call to action.  A call to action can include things like sign up buttons for your email newsletter, a link to your online store and special offers or events. Here are some examples of how some businesses use it:

Tip: Facebook lists different page apps here that you can customize and add to your page.

You could also use Facebook ads to promote your call to action. Facebook ads can be targeted to a finite level to reach local customers based on their interests, gender, occupation,  and education level.

3. Combine Great Content with Compelling Offers

A call to action is one thing, but when you combine it with a great story or engaging content, it can help drive new traffic to your business. Fuego Mundo, a Georgia-based restaurant (featured for its online marketing innovation in this Google/SBA video) uses its Facebook fan page to do this.  For instance, they invite fans to have a say in new menu items. Recently, it came to choosing a new range of soup dishes, the restaurant promoted a weekend of free soup tastings to its Facebook fans, asking them for help picking the dishes. Pictures and videos of the tasting event and the winning soups were uploaded to Facebook to help promote the new menu.

4. Keep the Online / Offline Relationship Going

It’s important to keep your online relationship with customers alive, whether they’ve bought from you or not. Aside from your regular social media activity, consider these tactics:

  • Use Tablet PCs to Drive Deeper Engagement with your Customers Onsite - Use iPads or tablet PCs at your business location so that existing customers can interact in deeper ways. Let them connect with you on Twitter, sign up for your emails, or explore your products and services.  Some restaurants and stores have iPads built in to countertops and tables so that customers can learn more about the business at their own pace. This really increases your cool factor, too!
  • Have an In-Store Raffle or Drawing – Offer a monthly raffle to customers who sign up for your e-newsletter or email updates. This keeps the online relationship active, and increases potential for capturing future customers.

5. Integrate Your Social Media and Email Campaigns

Social media communities are valuable, but the speed and volume of information can make it hard to reach your target audience with your key messages. So it’s important to take steps to drive social media followers to sign up for your emails. Use page apps (see above), post updates about your email content, and encourage fans not to miss out on your latest updates. 

6. Don’t Forget to Publish Your Contact Information

You’d be surprised, but many businesses omit their phone numbers from their blog page or Twitter/Facebook accounts. Don’t. It’s still a critical tool for small businesses. Make it easy for your customers to reach you.

There are countless ways to use social media and online channels to drive folks to your business, and grow the relationship from there. What’s worked for your business?

Related Articles

About the Author:

Caron_Beesley
Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Is Google Plus Right for Your Small Business?

By Caron_Beesley, Contributor
Published: April 19, 2012 Updated: September 28, 2016

Does your small business have a presence on Facebook or Twitter? Are you wondering whether it’s worth investing time and resources in yet another social network? When Google rolled out Google Plus (Google+) last year, many asked the same question. And they’re still asking.

There’s no doubt that social media is a great outreach and engagement tool for small businesses with limited marketing budgets. But as more and more social networks come online (Pinterest anyone?) is it really worth the effort to branch out and jump on every social media bandwagon that comes along?

To help you decide whether Google+ is worth your time and resources, here are some the factors to consider as you determine your strategy.

Google+ Versus Facebook

If you want to understand the merits of Google+ versus Facebook, this article from American Express OPENForum,“Google Plus vs. Facebook: Which is Best for Business?” does an excellent job breaking down the factors to consider. Here’s a summary:

  • Breadth of Audience – Facebook has a powerhouse user base that checks in regularly, making them easier to engage. “…For small business, whoever your customers are, they're already on Facebook and know how to navigate it.” Google+ has a smaller user base, although the audience is more focused (male engineers, designers and developers are among the highest Google Plus user groups). But they visit the network less often, and are thus harder to engage.
  • Engagement Features – Although both have similar engagement features – Facebook’s “Like” and Google’s “+1” button, for example – Facebook leads the way in options and tools that let businesses engage with their fans, with a plethora of apps, polls, events, and visibility into friend activity. At Google+, your options are limited to uploading photos and live video chat “hangouts” with friends or customers.
  • Branding – Facebook’s new “Timeline” design for pages is a real boon for small businesses that can customize pages to reflect their brand in a way that’s unparalleled in social media. Google+, on the other hand, leaves less territory for your brand building (although recent updates see Google+ moving away from its earlier Google-heavy branding and white space model).

One more consideration: “Segmentation.” Through its “Circles” feature, Google+ lets page owners segment fans or customers and deliver more tailored messaging to them. Facebook has rolled out a new Interest List feature that lets users organize content and reach more targeted users according to topics that interest them, but Facebook doesn’t offer the level of segmentation that Google+ does.

Google+ and Online Businesses – The Potential Impact on Search Rankings

Google is a search engine behemoth, but how does Google+ impact your businesses’ search engine results? Some marketers are encouraging businesses to setup Google+ pages to maximize their rankings, and here’s why:

  • The “Search Plus Your World” Feature – Google’s new “Search Plus Your World” functionality gives users the option of co-mingling personalized searches (based on content shared by friends on their Google+ network) with regular search results. This is a matter of user preference, however; users must be logged into Google+ to enable this, and they can also disable this feature from the top right of the Google Search screen.
  • The “+1” Endorsement – Web pages that have been “+1’d” (or liked) by users in your circles are automatically bumped up in your search results. Think of it as a virtual word of mouth recommendation. Likewise, any content your business shares on your Google+ page will show up in related Google searches (again, the user must be logged into Google+ for this to happen).

So far, it remains to be seen how strong an impact Google+ pages will have on overall search rankings. But if you run an online business, Google+ and the integration of the “+1” tool on your website could give you a big advantage, potentially boosting your organic online search rankings – something worth testing.

The Bottom Line

So, what should your small business do? With limited resources, it’s important to focus your efforts on the social media network that’s right for your business.  Be strategic. Consider these factors:

  • Is your target audience active on Google+? A quick look at the latest social media usage statistics for Facebook, Twitter, Google+ and others (care of OnlineMBA.com) shows that 71 percent of Google+ users are male, 44 percent are single, with engineers being the most common occupation.  Demographics aside, you could poll your customers to see whether they are active (meaning they visit the site at least once a day) in-person, via email, or on other social media sites.
  • Where is the best fit for your small business? For businesses that specialize in professional services, connections may be more easily made and engagement might be more fruitful on LinkedIn than Facebook or Google+. For service businesses, Facebook and Twitter might be a better fit. It all depends on where your audience is hanging out and if they are joining in conversations about topics that are relevant to your business. Take a look at what other businesses in your field are doing. Where are they engaging? Are they successful?

If you decide Google+ is right for your business, set goals and track your progress. If not, keep it on your radar and be prepared to adjust your focus if it becomes a hangout for your customers and a forum for conversations that matter to your business.

Related Article

 

About the Author:

Caron_Beesley
Caron Beesley

Contributor

Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley

Marketing to Customers in a Post-Recession Economy

By Rieva Lesonsky, Guest Blogger
Published: April 17, 2012 Updated: December 30, 2013

The Great Recession officially ended in 2009, but it sure didn't feel that way for most consumers (or businesses). Now, however, the economy finally is on an upward trajectory, with consumer sentiment, business hiring plans and employment data all looking up. Whether your company targets consumers or businesses, here’s what to keep in mind to successfully market to customers as their spirits rise and their wallets start to open again.

Take advantage of pent-up desire. According to Time magazine, one indicator of the improving economy is that sales of men’s underwear are up. During tough times, you see, consumers put off restocking even the necessities, like boxers and briefs. Whether you sell discretionary items like cosmetics and tablet computers, or necessities like underwear and copy paper, chances are your customers have been scrimping on it for the past few years, and they’re eager to let loose and buy.

Realize customers are still seeking value. A pent-up desire to buy doesn’t mean customers are going to go crazy with their budgets. During the past few years, businesses and consumers alike have learned to make do, do without, and shop around for the best value. Keep in mind that best value doesn’t always mean lowest price. If your marketing messages can show customers how your product or service will last longer, save them money or time, or otherwise make their lives easier, they’ll be willing to spring for it even if your price isn’t the lowest in town.

Focus on rewards. Customers don’t want to seem or feel overindulgent or greedy, but they do believe they deserve some reward for the past few years of scrimping, saving and sensible spending. Marketing messages that portray your products or services as a well-deserved treat, reward or indulgence will go a long way toward convincing customers to buy. Keep in mind, though, that since we’re just coming out of a recession, small splurges will sell best at first until consumers and businesses gain more confidence.

Prepare for change. With a shift in the economy underway, businesses and consumers alike will be more open to making changes in products, services and vendors. They’ll be ready to trade “make-do” service providers for ones that offer better quality, services or selection. That, plus the natural sense of renewal that spring brings, means now is a great time to work on capturing new leads and pursuing old ones you may have given up on.

Emphasize optimism. Americans are an optimistic people and we like positive messages in our advertising. Even fear-based products like burglar alarms sell better with positive messages (“Protect your family”). Show how your product or service will make the customer’s life, family or business better, stronger, happier. Use positive words and uplifting images. Coming out of a tough few years, people are ready to spend to achieve the positive.

Keep pace with technology. Consumers and businesses alike have become expert at seeking out the best products, services and prices using tools like mobile phones, tablets, review and ratings sites and local search engines. Make sure your business is taking advantage of this new approach to shopping by listing your business on search engines, rating and review sites, and optimizing your business website for mobile use so customers can find you wherever and whenever they’re looking for what you have to sell.

About the Author:

Rieva Lesonsky
Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades

What Your Small Business Needs to Know About The Facebook Timeline

By smallbiztrends, Guest Blogger
Published: April 5, 2012

As of March 30, 2012 – like it or not – your Facebook page for your business changed.   If you had a custom Welcome tab, as many small businesses did -- one that said “Like our Page” or had a special offer -- it is no longer the first thing that people visiting your Facebook page will see.

Now you have something called the Facebook timeline.  People landing on your Facebook Page for the first time can see a large image at the top, plus other items below.  Visitors to your page can also go back in time through a sliding time scale, and see what was posted on your page at different times – a convenient feature for, say, telling the history of a company.

Some small businesses do not like the changes being forced on them, especially if they invested in creating a custom Welcome tab.  One study by Simply Measured found that fan engagement increases with the new Timeline pages.

Here are 7 things you need to know about the new format of Facebook pages:

  1. Choose an intriguing cover image – The big image that goes across the top of the Timeline is called a cover image.  It’s an odd size – long and not so high at 815 x 315 pixels – so you probably will have to crop a photograph to work.  Have your Web designer create an image or if you are talented, create your own timeline cover image.  For inspiration, check out these creative examples of small business cover images.
  1. Don’t violate the Facebook rules for cover images – Facebook has some specific rules about your cover image.  It is not allowed to have price, calls to action or contact information in it, among other things.  Read the rules.
  1. Use milestones to tell your company history and achievements – The new timeline is what it says it is – there’s a sliding timeline that users can use.  Smart companies are inserting information to tell the story of their businesses, from startup to the present time, along with other key achievements.  This might include the date you started your business; when you moved into your new office; and when you won that important award.  Click the Milestone icon in the update status box to add a milestone.
  1. Choose a good profile image – The profile photo is the square image 180x180 that appears to the lower left side of the big cover image.  Make sure it is optimized for that square size.  It could be your logo, or a special social media icon for your business that looks good in a square format.
  1. Pin important posts – Facebook allows you to “pin” posts at the top of the page, right below the cover image.  This is excellent if you want to highlight something special, such as a contest you are running. That way, as new items are posted, the pinned post stays at the top where it will be sure to be seen by visitors.
  1. Highlight posts – In addition to pinning a post, you can highlight a post.  This means that the post expands to the full width of the page, and increases the size of the update.  This is good to call attention to something more important.
  1. Use rich media – Photographs and videos get a lot of attention on Facebook.  If you’re not using these forms of content, make it a goal to start doing so.  Take photos of your team and your office.  Next time you attend a conference or trade show, be sure to take photos or videos.  If you create an infographic for your business, be sure to include it as an image.  Expand your horizons beyond simply text.

For more advice about how to leverage Facebook for your business, check out the free ebook “Tips for a Pain-free Transition” (PDF) from Munish Gandhi, CEO of  Hy.ly.

About the Author:

smallbiztrends
Anita Campbell

Guest Blogger

My name is Anita Campbell. I run online communities and information websites reaching over 6 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.

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