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Events

E-Mail Marketing Strategy

Aug 04
Resource Partner Event

E-Mail Marketing Strategy

Social Media and Web Presence

Date:
August 4, 2015 | 9:00 am PST - 12:00 pm PST

Location Name:
SCORE San Diego

Address:
550 West C Street, Suite 550, San Diego, CA,92101

Organization:
SCORE

Resource Partner Type:
SCORE Chapter

Fee:
This is a free event.

Join us for this two-part email marketing workshop that will help you build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! Part One Simple Email Marketing Strategies for Success: The first part of part two of this workshop, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. You will learn how to: •Become a trusted email sender in the eyes of your prospects, customers, and members. •Build your list! How to find and keep email list subscribers. •Get your sent emails opened and read. •Turn your readers into more frequent buyers/supporters/donators. •Target your communications –- how to get the right message to the right people at the right time •Use email communications to improve customer/member loyalty •Combining email with social media to maximize your reach and effectiveness Part Two Getting Started with Constant Contact Email Marketing: In part two of this workshop, you are invited sit back and watch the Constant Contact Email Marketing product in action! Along the way, we’ll discuss tricks-of-the-trade and other relevant best practices. You’ll have plenty of time to ask questions, provide feedback, share your experiences, and listen to how others are using email to grow their businesse We'll show you how to use email marketing as the spark to drive more visitors to your social media tools and to generate new prospects from your email marketing. Presenter: John Walker - Co-founder and Chief Solutions Officer for Talent Evolution. John brings over 10 years of experience in providing marketing solutions to small business clients in a variety of industries. His specialty is in online marketing solution and in particular social media. He is passionate about marketing and helping small business owners make sense of the new world of online marketing. John provides expertise in online tools like Facebook, Twitter, Linkedin, Pinterest and Google+. John is also an accomplished Web Designer combining functionality and design to create websites that compliment a client’s brand and messaging.