Events

How to Use Google AdWords Campaigns to Grow Your Business

Resource Partner Event
Dec 05
NOTE: This event has expired.

How to Use Google AdWords Campaigns to Grow Your Business

Social Media and Web Presence

Date:
December 5, 2018 | 6:00 pm EST - 9:00 pm EST

Location Name:
Keiser University

Address:
1500 NW 49th St, Spectrum Bldg, Fort Lauderdale, FL,33309

Organization:
Broward SCORE

Russell M. Thompson Score Volunteer

Resource Partner Type:
SCORE Business Mentor

Fee:
$35.00

People are searching online for your products/services. Having a Google AdWords campaign puts your message at the top of the search results page. Advertising on Google Search Network increases the number of people visiting your website. PPC (Pay- Per-Click) means you only pay for those people who click on your ad to go to your website or call you directly from the ad. You decide on a budget per day, choose which days of the week you want the ad to run, select the hours for the ad to show and indicate the geographic area where the ad will display. You also need to identify the keyword phrases you wish to be associated with your ad campaign. Writing good ad copy that differentiates you from your competitors is the final step in creating your campaigns. Once the campaign is running, you will learn what works and what doesn’t and make appropriate changes. Learn as much as possible about how to set up your first campaign so you don’t waste money and become discouraged with online advertising.