This is a hands-on workshop that addresses the most fundamental issues facing a small business. Who are your customers and what is on their minds? How to build an effective "message" to these customers about your business. How to dig out the information about your customers to make your business and message most effective. And finally how to price your product for "value" This is a hands-on workshop that addresses the most fundamental issues facing a small business. Who are your customers and what is on their minds? How to build an effective "message" to these customers about your business. How to dig out the information about your customers to make your business and message most effective. And finally how to price your product for "value". .....