Successful Email Marketing

Resource Partner Event
Apr 13
NOTE: This event has expired.

Successful Email Marketing

April 13, 2015 | 10:00 am EDT - 12:00 pm EDT

Location Name:
Small Business Administration

233 Peachtree Street, Harris Tower - Suite 1900, Atlanta, GA,30303

SCORE Atlanta

Resource Partner Type:
SCORE Business Mentor


SCORE Atlanta, Constant Contact and BizLynks Consulting Group, LLC have partnered to announce the launch of a special workshop series designed exclusively for small businesses and nonprofits. The “Effective Online Marketing Series” is customized for small and medium size businesses and nonprofits to provide practical, effective, and easy to use strategies, tactics and tips to grow their business through social media, email, and event marketing. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn: The different types of newsletter What to write about in your newsletter or announcement and how to consider using image Subject line best practices, and when to send your newsletter The importance of understanding how connected email and social media are…they have to be done together. What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements