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4 Ways to Market Your Business This Father’s Day

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4 Ways to Market Your Business This Father’s Day

By kmurray, Contributor and Moderator
Published: June 4, 2014 Updated: August 18, 2014

Father’s Day is less than two weeks away, and if this year is similar to last in predictions for spending, it can be a profitable time for your business. A 2013 survey by the National Retail Federation indicated that shoppers would spend more than $100 on a gift for Dad – more than $12 billion in total spending. Here are a few ways to get in on the action this year.

Give the gift of togetherness

When it comes to Father’s Day gifts, we often think of getting something for Dad that he can enjoy on his own. Consider an approach that lets him have a good time with the family as well. For example, if you own a restaurant or café, try a father-child special for a dine-in experience. Or if you have a hardware store, hold a workshop that allows kids to come in with their fathers to make something they can take home. They’ll walk away with a great experience – and a birdhouse (or something) as a memento.

Cater to kids

Own a brick-and-mortar store? Highlight merchandise for Father’s Day by bringing it front and center. Arrange your items so that kids can see and reach what they might buy Dad. Like kids’ cereal in a supermarket, bringing things to eye level can go a long way to attract attention. Even if they’re not spending their own money, they can certainly carry purchasing power in influencing the other parent!

Make it easy

Buying gifts is never easy, so help your customers out by creating a gift guide. You can offer suggestions by price, interest or audience (child, spouse, parent). With emails and social media, especially, you can get the word out that you have the perfect gift for Dad. You can also highlight particular gifts you think may be hot-ticket items. If you can, take the extra step by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.

Create a buzz

If you don’t think you’re in the business of offering specific Father’s Day specials, you can still acknowledge the occasion! Get in on the action with social media, for instance. Ask fans on Facebook or followers on Twitter to share photos of special moments with Dad, funniest pictures of Dad, etc. It’ll be a great way to engage your customers and foster a sense of community.

Regardless of your type of business, what you provide or sell, there’s a way to incorporate Father’s Day into your marketing and sales tactics. Check out our insight from marketing expert Rieva Lesonsky for additional ideas and inspiration for holiday marketing.

About the Author:

Katie Murray

Contributor and Moderator

I am an author and moderator for the the SBA.gov Community. I'll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Thanks for joining our online community here at SBA.gov!

Comments:

We did direct e-mail marketing over Father's Day this year and had some excellent results. I also implemented heavy facebook posting which helped drive some traffic to my site. Thanks for the good tips!
good thing is willing to share and ask , Good post and way of promoting
Great! One thing i really liked about your article is you came on right time, its Father's day and your article is right according to the time.
Great ideas shared towards making businesses prosper on occasion of fathers day, as every enthusiasm needs to be in place to make the day counted as special through vast range of thorough services provided to the customers.
Helps to improve my site visibility to get realy visitors.Thanks
That's indeed a good idea. I should try that. Thanks.
My suggestion is to just be open. People (your potential consumers) will be out and about - probably more than on most weekends. So, your small business should be open and let those know that you are open (online or off). Far too many businesses are closed on this day and other similar days and I just do not understand why - given that weekends - especially special ones like father's day - are when people are out and about and spending money.
I looking for best business website on father's day . Someone had idea.
If you don’t think you’re in the business of offering specific Father’s Day specials, you can still acknowledge the occasion
Nice business strategy. I think this is one of the best seasonal business. This way we can easily accept huge amount of profit.

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