Market Research & Tools for Marketing to the Government
Date and time
-
Location
Online
Organizer
Jutta Bangs
jutta.bangs@tennessee.edu
865-483-0623
Host organization
University of Tennessee APEX Accelerator
Type of event
Resource Partner event
Event description
Attendees learn about techniques of marketing businesses to the government.
We will cover the following topics:
- Developing a list of target customers
- Using databases for research
- Researching awards previously awarded to find opportunities
- Procurement forecasts
- Basics of proposal planning
- Marketing mix to use in the government marketplace
This training is suited for both new and experienced government contractors.
Register