SCORE Master the Web:Innovative Strategies for SEO & Bldg a Powerful Online Presence

Event description

It's time to demystify the world of Search Engine Optimization for small business owners. In today’s digital world, being visible online is not just an advantage; it’s a necessity. Jennifer DeRosa of Toto SEO and Toto Coaching will empower you with practical, actionable SEO strategies to elevate your online presence. This workshop is ideal for small business owners, entrepreneurs, and anyone interested in learning how to effectively perform SEO on their own. Whether you’re a complete beginner or have some knowledge of SEO, this workshop will provide valuable insights to help you rank higher in search engine results.

Attendees will learn:

• SEO Basics: Understand what SEO is and why it's crucial for your business. We'll break down complex concepts into easy-to-understand language.
• Keyword Research: Learn how to find and target the right keywords that your customers are using.
• On-Page Optimization: Discover how to optimize your website's content and structure to improve rankings.
• Local SEO: Specifically tailored for local businesses, learn how to rank higher in local search results.
• SEO Tools and Resources: Get introduced to essential tools and resources that can help streamline your SEO efforts.
• Avoiding Common Pitfalls: Learn about common SEO mistakes and how to avoid them.

Presenter: Jennifer DeRosa

Jennifer DeRosa is the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele. Jennifer's thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University. She's also the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series. Before her current ventures, Jennifer was the driving force behind a web development agency she founded and led from 2001 to 2021. Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.